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Focused on Outcomes
Ed Brill, VP, Social Cloud Deployment and Adoption at IBM
IBM’s Social Business Transformation
Let’s talk about social business.
§ What is a social business?
§ How is IBM doing it?
§ What value does social add to business and to me?
§ What outcomes has IBM seen from social business practices?
§ Real Examples of IBM’s Social Business Wins
§ IBM’s Social Future - On the Cloud
Defining Social Business
A social business is an organization whose culture
of participation and systems of engagement encourage networks of
people to create business outcomes.
– Derived from Andrew Grill/IBM Interactive
3
Social Business at IBM: Taking Advantage of Change
IBM is looking beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way employees connect, share expertise, and engage with each other & clients.
We’re moving beyond holding hands and sharing files...
4
IBMer social participation has increased significantly in the past few years.
43%
18%
40% 21% 38%
23% 5% 9%
38%
5
0
20
40
60
80
100
Q3 2009
Q2 2010
Q3 2010
Q2 2011
Q3 2011
Q1 2012
Q2 2012
Q3 2012
Q1 2013
Q2 2013
Q3 2013
Q1 2014
Q2 2014
Connections Usage Usag
92% of IBMers now use the platform.
There was a significant increase in daily usage in 2014.
Employee Engagement
Speed & Agility Efficiency Innovation
Improved Client Experience & Growth
For the company:
For IBMers: Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey
7
Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy 12
Being social does impact business outcomes
Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure.
Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics 14
There is Value in Social Coaching
200 IBM Executives Coached Over Two years
§ Coached execs score 60% higher than un-coached executives on personal dashboards
§ Coached execs have 4x as many network contacts and create 6x as much helpful content
§ 57% of un-coached executives score below 20, but only 21% of coached execs fall below this level
15
• HUB used for project management,
communications, and important assets • Helps the team manage multiple-party
responses to complex RFPs • Collaborated in the HUB to close a multi-
million cross-brand deal for IBM • Improved client relationship and drove
revenue for the company
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close
The Boeing Company Account Team’s Client CollaborationHUB
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Tom Kilkenny led this team to a multi-million
dollar deal for IBM.
• Social crowdfunding that drives innovation
from the ground up • Moved away from traditional, top-down
funding decisions • Empowers IBMers to develop apps that
improve the employee experience • 157 fully funded apps as of December
2014 • In 2013, 18 projects completed with
estimated benefit of $3.25M
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The CIO Innovation Lab’s ifundIT Community-driven, enterprise crowdfunding
17
IBMers from 34 countries submitted
over 1500 mobile app ideas in 2014, seeking
$22M in funding.
• Developed Proposal Center to help IBMers
collaborate socially on value-driven proposals
• Celebrated reverse-mentoring and knowledge sharing
• Developed proposals in shorter periods of time
• Over 600 hours of collaboration in 2014 • 60+ live deal blogs • 10% increase in bid wins after adopting
proposal method propelled by social
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The IBM Supply Chain’s Proposal Center of Competence
17
Nanci Taylor, VP, described the Proposal
Center as “business impact in one click.”
Goals for Next Six Months
Move IBMers to the cloud and
IBM Verse
Syndicate key
tools and education: use cases, blueprint,
playbook
Internal marketing &
communications to highlight
success stories
Make decisions on measurable
outcomes
Incorporate evolutions in technology
20
Moving IBMers to the Cloud and IBM Verse
Why are we
doing it?
20
We want to… 1. Be our own best reference 2. Adopt the latest technologies on an agile basis 3. Take advantage of cloud efficiencies 4. Enhance collaboration within and beyond the firewall
Alan Lepofsky Constellation Research IBM has used their reinvigorated focus on Design Thinking to more holistically look at improving the way people deal with communication and collaboration. That said, the first manifestation of IBM Verse is email centric, but it's just the start of IBM's longer term vision.
…the results not only have an enhanced look and feel, they solve real user problems in a meaningful way…
The Value of IBM Verse: Industry Experts Weigh In
20
Larry Hawes Dow Brook Advisory Services [I am] impressed how IBM has made so much functionality available in one or two clicks in IBM Verse. Simple + Powerful = Awesome.
Neuralytix’s Tom Petrocelli If IBM Verse is indication of the impact of IBM Design on software, then other enterprise software companies should worry.
IBMer Needs: Listening & Responding
20
IBMers proved overwhelmingly in favor of mail improvements – Significantly increased storage and access via any device.
Moving to the Cloud – Empowering 400,000+ IBMers
20
…through storage, collaboration tools, and analytics.
Explore benefits for your role at IBM Verse for IBMers
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Key Takeaways
§ There is value in social.
§ Focus on the business outcomes.
§ Use a dedicated strategy to drive adoption.
§ Embrace the latest technologies.
§ Encourage employees to work in the open, and teach them how.
Thank you.
Ed Brill Vice President, Social Cloud Deployment and Adoption at IBM Office of the IBM CIO
https://ibm.biz/ed_brill https://www.linkedin.com/in/edbrill https://twitter.com/edbrill [email protected]