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This presentation was given to the Appleton North High School marketing classes for 2 & 3 hours. They are learning about brand awareness and this was an intro to social media and how they can use social media as potential brand managers. it also talks about some of the pitfalls of social media as they look for jobs.
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Social Media 101“There’s no such thing as a stupid
question!”
Where it all started…
Social Media is Worldwide
Global Response??
So What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
Say What??
A category of sites that is based on user
participation and user-generated content. They
include social networking sites like Twitter, LinkedIn
or Facebook, social bookmarking sites like
Del.icio.us, social news sites like Digg or Reddit, and
other sites that are centered on user interaction.searchenginewatch.com/define
Social Media WOW – Where to Start?
So What is Social Media?
What is Twitter? Twitter is a social network comprised of short updates, or
tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device
– A Network about Everything
So, what’s your social network about?
Nothing.
Nothing.
Everybody’s doing something - we’ll do nothing.
Nothing?
How to Engage in SM?
• Connect to your Audience
• Ask Questions that Invite Discussion
• Be transparent
• Be yourself
• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
The Conversation is key• Remember Social Media is a 2 WAY Conversation• BUT - It’s not IM It’s not Texting This is KEY!!
Meaningful Conversation• People may not respond immediately• People can not see your facial expressions• Social Media in many
ways is like e-mail and can be abused
• THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Social Media
• Who remembers this picture?• Flight 1549• Hudson River• Twitter had
the Scoop 1st
• NOT CNN, FOXMSNBC -MajorsNO ONE!!!
Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
Case Study 2Fort Hood Shooting
Where Did People Get Info?Real Time Information
Social Media Backlash - Gap
All Fun and Games?
Be Careful!!
Watch what you post
• 70% of hiring managers have rejected applicants due to Online information*
*Microsoft Study
It really isn’t about me…
It’s all about YOU!
