Social Media-The Marketing Tool

NZIIT: New Zealand Ismailis IT Group - nziit@yahoogroups.com

Farid Vaswani - http://geek4eva.com

6 February, 2010

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

- Source: wiki (http://en.wikipedia.org/wiki/Social_media)

What is social media?

Benefits of social media marketing

Commonly used social media tools

Source: http://www.whitepapersource.com/socialmediamarketing/report/

Time commitment for social media marketing

A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly

Experience factor

Social media Hype

Source: "Hype Cycle for Emerging Technologies, 2009“http://www.gartner.com/DisplayDocument?ref=g_search&id=1108412&subref=simplesearch

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In less than one year, social websites have taken almost 15% of total internet traffic, whereas up until 2007, most traffic was generated through search engines like Yahoo!, Live Search and of course Google.

3 out of 4 people use social media 2/3 of the world’s population visit social networks Visiting a social network is now the 4th most popular online activity Time spent on social networks is growing at 3x the overall internet rate at 10% of all internet

time Social media is democratizing communications 13 hours of video are uploaded onto YouTube every minute 100 million videos are viewed per day 1,382% per month growth rate on twitter 3 billion tweets per day 5 billion minutes spent of Facebook each day 1 billion links share each week 3 out of 4 people use social media

Interesting facts

The Ismaili◦ http://www.theismaili.org/Home◦ http://twitter.com/TheIsmaili

AKDN◦ http://www.akdn.org/blog◦ http://twitter.com/akdn

IsmailiMail◦ http://ismailimail.wordpress.com/◦ http://twitter.com/ismailimail

Social media users

Barack Obama:◦ http://twitter.com/BarackObama

Bill Gates◦ http://www.thegatesnotes.com/◦ http://twitter.com/billgates

Microsoft◦ http://twitter.com/Microsoft

MS Windows◦ http://twitter.com/MSWindows

TechCrunch◦ http://twitter.com/TechCrunch

Social media users (contd.)

Carnegie Foundation◦ http://twitter.com/CarnegieFdn

UNICEF◦ http://twitter.com/UNICEF

NASA◦ http://twitter.com/nasa

TIME◦ http://twitter.com/TIME

The Economist◦ http://twitter.com/TheEconomist

Social media users (contd.)

ShahRukh Khan◦ http://twitter.com/iamsrk

Karan Johar◦ http://twitter.com/kjohar25

A R Rahman◦ http://twitter.com/arrahman

Russell Peters◦ http://twitter.com/therealrussellp

Social media users (contd.)

SkyTV NZ◦ http://twitter.com/skynz

NZ Herald◦ http://twitter.com/nzherald

Vodafone NZ◦ http://twitter.com/vodafonenz

Telecom NZ◦ http://twitter.com/telecomnz

Dr. Priya Punjabi◦ http://www.youtube.com/user/Priyapunjabi

Social media users (contd.)

Karim Sumar (ANZ Council Vice President)◦ http://twitter.com/ksumar

Bashir Sumar (ANZ Council, C&P)◦ http://twitter.com/bashirs

Salima Merchant◦ http://twitter.com/aaliaasma

Amirali Pirani◦ http://twitter.com/amir_p79

Kaiz Fidai◦ http://twitter.com/KaizXcluSive

Batool Chagani◦ http://twitter.com/bchagani

Farid Vaswani◦ http://twitter.com/Geek4Eva_

Social media users (contd.)

Thank You