Social Media and Its Impact on Corporations

ADV 492 New Media By Emmanuel Johnson

What's Social Media? Social Media :Online technologies and practices

that people use to share opinions, insights, experiences, and perspectives with each other.

Social Media is primarily Internet-and- mobile tools.

Most Popular Social Media

Social Media Revolution Years to reach 50 million users

Radio 38 years TV 13 years Internet 4 years IPOD 3 years

FACEBOOK--- 100 million users in less than 9 months!!!--- If facebook was a country it would be 4th

largest.

Social Media Revolution LinkedIn

80% of companies are using LinkedIn as their primary tool to find employees.

As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide.

Social Media RevolutionGoogle YouTube Largest search engine

in the world. Applications

Google Maps Google Earth Google Chrome Google Adwords Google Analytics

Second largest search engine in the world.

Over 100,000,000 video posted.

Giving a presentation in my New Media class on why Social Media is the greatest thing ever!!!

Social Media Revolution Blogging

There are over 200,000,000 blogs, 54% of which get updated everyday.

Word of Mouth is contagious through blogging--- 25% of search results for worlds top 20 brands

are linked to user-generated content.--- 34% of bloggers post opinions about products and

brands.

Blogging

Why Social Media is Important?

Social media is the one main entity that can connect people throughout the world.

With the emergence of the Social Media Revolution, its critical to grasp the concepts of social media mediums to keep up with the changing technological era.

Corporations and Social Media

Social media connects corporations to consumers and consumers to brands.

The utilization of social media allows corporations to promote their site or business through social media channels and it is a prevailing approach that will get you links, attention and substantial amounts of traffic.

Corporate Creditability

Social Media has enabled corporations to interact with clients and potential clients on a mass level that was unheard of before the rise of social media.

This phenomenon has allowed corporation to build trust with current and future clients through meaningful interactions that makes the clients feel like their opinions matter.

Social Media Critical to Success

With the growing competition for business those corporations that lack adequate social media control will eventually fall to the side.

Corporations should engage in extensive utilization of social media, because one key benefit is that it helps build brand loyalty among consumers.

The End

“5 years ago Social Media was sufficient for success, in today's global technological world it is necessary for success”

--- Emmanuel Johnson