The Intersection of Customer Service and Social Media
Digital Response Marketing Group 239-963-4649
[email protected]
Know what to look for
Why?
This is your customer
This is their problem
Their perception of customer service?
If the problem isn't resolved
This is what happens
Which leads to this
Which leads to this
Which escalates to this
And now something that could have been handled properly in the
beginning, has now turned into a PR nightmare...
One of the great things about social media is...
It allows you to Listen
Just when you think it won't happen to you
It will
Use the social tools and platforms available to you to make you
and your company better at serving the customer.
Why?
This is the age of the customer
If you're customers are going to talk, don't you want them to
use social networks to tell others about how great your company
is?
When it comes to using social media for customer service, it's
as simple as this.
Be proactive
Not reactive
Marc Meyer
Digital Response Marketing Group
[email protected]
412-901-8456
@marc_meyer
www.directmarketingobservations.com
