SOCIAL M

EDIA T

RENDS

IN W

EB DESIG

N

PR

ES

EN

TE

D B

Y B

RI A

N B

AH

I A / S

TE

LL

AR

WE

B S

TU

DI O

S

@ S T E L L A RW S T U D I O S

CONVERSATION TOPICS

1.Value and Popularity Comparisons

2.Integrations with Your Website

3.Integrations with Your Marketing Plan

4.What Results to Expect

5.Methods that Work

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VALU

E AND P

OPULA

RITY

COMPARIS

ONS

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MOST VALUABLE SOCIAL CHANNELSBased on my experience…

1. *Mailchimp Email Marketing

2. *Blog (with basic SEO knowledge)

3. YouTube (integrating on website)

4. Facebook (+ integrating on website)

5. Twitter (native + being active)

6. Instagram (as an expanding gallery)

7. Pinterest (as an alternative gallery)

8. Google+ (as Google Places MGMT)

9. LinkedIn (for Blog article clone location / credibility

builder)

10.FourSquare (for retail locations)

11.Tumblr, Vine, Snapchat (?) @ S T E L L A RW S T U D I O S

*Debatable that it is “social media”

Merriam-Webeter Definition

of social media: forms of

electronic communication (as

Web sites for social

networking and

microblogging) through which

users create online

communities to share

information, ideas, personal

messages, and other content

(as videos)

POPULARITY CHARTS

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INTE

GRATIO

NS WIT

H

YOUR W

EBSITE

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR WEBSITE

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR WEBSITE

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR WEBSITE

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR WEBSITE

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR WEBSITE

@ S T E L L A RW S T U D I O S

DOWNSIDES OF WEBSITE INTEGRATIONS

• SEO-Less

• Can get Clunky/Come off like Clutter

• Can break as Social Media platforms “change their technology” or cause slow-loading

@ S T E L L A RW S T U D I O S

INTE

GRATIO

N WIT

H YOUR

MARKETING P

LAN

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR MARKETING

@ S T E L L A RW S T U D I O S

INTEGRATIONS WITH YOUR MARKETING

A true marketing campaign…

• Focus on a specific message

• Target a specific market-segment

• Deliver in a series

• Anticipate consumption over a period of time (repeat viewings)

• Know what it wants each person to do – “the eventual call to action”

• Create brand awareness, visibility

• Capture people’s attention

• Convert new leads into sales

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INTEGRATIONS WITH YOUR MARKETING

Strategy 1 – Share-able Strategy 2 – Strong Value Proposition

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INTEGRATIONS WITH YOUR MARKETING

Let’s say you own a computer repair store, you might create a marketing campaign to highlight the fact that you are offering a new maintenance program

Post 1. - A Woman who runs a Flower Shop is pictured smiling with her computer and the caption reads “Judy doesn’t have computer problems – she has Computer Shop Maintenance”

Post 2 – A Man who runs an Auto Repair shop is pictured smiling with his computer…

Post 3 – A group of students are pictured behind a teacher smiling with her computer class….

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INTEGRATIONS WITH YOUR MARKETING

Example Execution Strategy for the Campaign

Post 1 of 3

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Post 2 of 3 Post 3 of 3

Landing Page

on Website

$$$!

INTEGRATIONS WITH YOUR MARKETING

INTEGRATIONS WITH YOUR MARKETING

Landing Page Example

INTEGRATIONS WITH YOUR MARKETING

Landing Page Example #2

INTEGRATIONS WITH YOUR MARKETING

Hashtags?!

They work when the hashtag maker is marketing the hashtag, otherwise not so much!

RESULTS T

O EXPE

CT

@ S T E L L A RW S T U D I O S

RESULTS TO EXPECT

How many Facebook fans should I have?• At first, 100 per social media marketer), after you invite

each of your friends to like the page

• How many impressions and likes will I get when I do a post• Usually 6%-8% of fans will see it

• 15 out of 250 • 100 out of 1200

• .05%-1% will like it• 2 out of 250• 10 out of 1200

@ S T E L L A RW S T U D I O S

RESULTS TO EXPECT

RESULTS TO EXPECT

RESULTS TO EXPECT

Paid Ad Examples

Facebook:

$100/month = 12 clicks, 4000 views

METHODS T

HAT W

ORK

@ S T E L L A RW S T U D I O S

METHODS THAT WORK

Setting Reminders• Google Calendar Repeating Events (can be a 2nd Calendar)

• Repeating Phone alarms

• Checkvist.com, Evernote, etc

@ S T E L L A RW S T U D I O S

METHODS THAT WORK

Splitting the Load Between Workers

• 5 employees? Give a weekday to each person

• 2 employees? Alternate who’s doing social media each week, and just try and do 3 posts

• Have a monthly meeting about your social meeting goals and results. What’s the campaign?!

• These methods create accountability, which demands results

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Visit out AMillionDomains.comSave a few bucks on your next domain.

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I sell domains!

THANKS FOR LISTENING!

And special thanks to Richard Howe >

for putting on an awesome event

ABOUT THE PRESENTER

Brian Bahia is the Owner and Creative Director at Stellar Web Studios: a WordPress Web Design and Development Company

Connect with me:Brian@StellarWebStudios.comVisit me at the Stellar Office – 493 Lawrence St, 9:30am to 6pm M-F

Brian is also the CEO of Music Industry Startup ArtistBomb.com, which aggregates gig opportunities for bands

@ S T E L L A RW S T U D I O S