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Social Media and website integration presentation - delivered by Squiz MD JP Syriatowicz at recent 'Social Media for organisations' seminar
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1
30th March 2011
8 Social Media Strategies
2
What makes social media work...
Meet your customers where they are1
Listen to their conversations and engage with them2
Allow content to flow and be repurposed3
Breaking “Social Media” downWhat are the strategies?
Site wide links to your company Social Media pages – pop them in the header, footer or side panel.
1. Network presence
2. Content Sharing
Your users can distribute your content through their networks
3. Social Platform Integration
Pull Friends and your Facebook page wall posts into website as widget
Show your recent content that people have shared on Facebook
3. Social Platform Integration
3. Social Platform Integration
4. Social Media Aggregation
Foursquare & Facebook Places are examples of systems where can earn custom badges by checking into a location. E.g. You get a badge with the Red Cross each time you donate.
5. Social Location Sharing
5. Social Location Sharing
6. Social Development
Squiz will demonstrate it’s solution to social development at our user conference this year.
7. Social Promotion
Tweet #CrustFreeFriday and go into the draw for 5 free pizzas.
8. Social PublicationBy making your content freely available for others to aggregate or by inviting others to contribute their content to a aggregator, you can create more value than the sum of the partseg http://eq.org.nz
Managing your conversations
An integrated landscape
Source: Altimeter Group 2010
7.30 Breakfast & registration8.00 Introduction John-Paul Syriatowicz, Managing Director, Squiz Australia8.05 Social media planning in organisations Belinda Heit, Manager - Social Media Services, RACQ8.20 8 Social media strategiesJohn-Paul Syriatowicz, Managing Director, Squiz Australia8.35 SocialAndrew Dunbar, Web Business Manager, Edith Cowan University8.50Interactive session 3 groups / 8 minutes9.20 Group Q&A + closing remarks
9.30 Optional: Squiz product and service demo
Andrew Dunbar Social circle & social aggregationBelinda Heit Social media planning
J-P Syriatowicz Collaboration technologies within organisations
Interactive Sessions