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How small business can profit from new social skills
Who has good social skills?
Enlists community members to help with the lifting
Knows how to find the right social network
In the next 3 years, Forrester projects a $6.9 billion Social Economy
We’re in a new era: the Social Economy
Did you know?
• 90% of all purchase decisions begin on the internet
• 75% of people shop online before they buy offline
• 85% are looking for an independent review
• 80% trust the recommendation of another person
• 14% of people trust advertising
Sources: comScore, Neilsen, Harris Interactive
What are the new social skills?
Find Listen Engage
Activate Your
Advocates
Monetize
www.realstores.com (communities for professionals and novices)
Find
realstores.com CookiesForKidsCancer.org
Listenwww.realwomenonheath.com(women’s health and wellness community)
EngageTell two people who tell two people and so on…
MonsterBs Bar
Engage
Sadick Dermatology
Engage
www.pennzoilracefan.com (an online and offline community)
Activate advocates
Monetizewww.beinggirl.com4 to 1 return on investment for P&G
How do you get started?
Getting Started: Crawl
• Establish your online presence– Web Site– Basic Information– How to contact/find you– Get on your marketing list
Getting Started: Walk
• Develop your Social Media Plan– Positioning (Who should we connect with?)– Place (How can I attract those people?)– Product (What do they want/need?)– Price (How much are they willing to
spend for that Product?)– Profit (Can it be profitable relationship?)– Promotion (How do we get the word out?)
Getting Started: Run
• Hit your creative stride– Compelling content– Email newsletter– Blog– Status Updates– Podcasts– Webinars– Live Events
Getting Started: Thrive
• Let your community help with the lifting– User contributed content– Discussions happening on their own– Destination for a shared experience– Rich content
Social media tool kit
How we practice our social skills
Facebook Video AppWhere Social Media Meets Social Commerce
Take an existing brand video
• +30% viewer involvement with video
Customize video at online
portal• Open with intro explaining intent• Close with 3 interactive cues – learn more, sign up or buy now
Give consumers ability to share on social media• Place on Facebook fan page or web site• Seamless transition to buy at secure site
Report robust analytics
• Who shared• Who received• What actions taken• % who bought• e-mails for re-contact
Step 1 Step 2 Step 3 Step 4
Where It Begins
• Use existing video assets
• Even YouTube videos can be used with our customized player
How Social Commerce Is Enabled
• Our custom video player displays up to 3 interactive actions.
• Actions are customized based on business objectives to increase conversion.
How It Is DistributedVideos are embedded in:• Facebook
– Fan Pages– Widgets
• Blogs• Your Website• Mention in ads• Advocates are helping
sell your brand
How Purchase Process Works
Seamless e-commerce integration in the video player.
What Is ReportedReporting analyzes:• Who posts • Who shares• Total viewers• Actions taken• Purchase process over
the internet• Comparisons vs. other
categories• Email addresses for re-
contact
Rob PetersenFounding PartnerBarnRaisers Group5 River Road, Suite 205Wilton, CT 06897P 203.594.1701C [email protected]
Mike RogersFounding PartnerBrainloaf3 Woodledge RoadStamford, CT 06807P 203.653.2283C [email protected]
We welcome your questions and input
