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Presentation given at the December 2009 CCSF Public Information Officer's Social Media Forum by invitation of the Mayor's Office.
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Lawrence S. GrodeskaInternet Communications Coordinator
Social Mediaat
SF Environment
CCSF PIOSocial Media
Forum12/4/09
Social Mediaat
SF Environment
SF Environment Social Media Goals
Promote our programs Help OTHERS promote SFE Drive traffic Collect content Evaluate success
CCSF PIOSocial Media
Forum12/4/09
Social Mediaat
SF Environment
General Tips For Social Media
Use same profile name not too long, avoid acronyms
Standardize look, feel, logo Integrate (website, newsletter, etc.) Takes time to build audience Content is King Find allies internally & externally Be sensitive to politics
CCSF PIOSocial Media
Forum12/4/09
Social Mediaat
SF Environment
Social Media BIG 3
Facebook good for events, building community post: pictures, video, events
Twitter good for news, information, events post: news, resource links, events
YouTube good for sharing/embedding content post: videos, TV/radio ads
CCSF PIOSocial Media
Forum12/4/09
Social Mediaat
SF Environment
SF Environment EcoFinder
Database of local recycling services Web-based search tool “Open” data feed = Government 2.0
Earth911.com EcoFinder iPhone App
CCSF PIOSocial Media
Forum12/4/09
Social Mediaat
SF Environment
Contact
Connect with SF Environment : SFEnvironment.org SFEnvironment.org/facebook SFEnvironment.org/twitter SFEnvironment.org/youtube
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