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Social Media Crash Course
Goals1) Today’s landscape2) Players and Tools
3) The Rules
The Landscape
922%
growth of Facebook profiles created by 55+ year olds in the
last 6 months
328%
growth of Facebook profiles created by 34-55 year olds in the
last 6 months
103 million
number of US users on Facebook
$46,893,000
Amount Obama’s YouTube video views during election are worth if
they’d been put on television
143,851 vs
18,455Facebook fans of
Scott Brown vs Martha Coakley
16,959 vs
4,285Twitter followers of
Scott Brown vs Martha Coakley
The players & tools
Profiles - Individuals
Groups - Grassroots
Causes - Non-Profit
Pages - Public Orgs/Businesses
facebook.com/pages
facebook.com/pages
facebook.com/pages
facebook.com/pages
FacebookFacebook Ads: A Microtargeting
dream
What the heck is it?
Share what you’re interested in
TwitterWho is participating?
Every day peopleNewspapersBusinessesNon-ProfitsElected Officials
TwitterSome tools to help
LinkedInSocial Network for business people
del.icio.us/FriendFeed/Feed Readers
FriendFeed
Social Media Aggregator
Feed Readers
Keep Track of Site Updates
The Rules
The Rules1) Message, message,
message2) Be authentic
3) Be transparent4) Don’t ever, ever, ever do
something anonymously5) It’s a conversation
6) Have fun
Questions?
katieharbath.com/socialmedia - @katieharbath
