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My workshop slides for Social Media for Social Good in Glasgow on 26th April 2012
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FacebookGetting the most out of the social network
Martin Keane@keanearrow
#begoodbesocial
• Getting started with FB• FB Strategy• It’s good to talk• Finding the timeline• The Ubiquitous Network• Taking it further
What we’ll cover today
• Page, not a group
• Have multiple administrators
• Call on your other online audiences
• Experiment with free tools and techniques
• Choose captivating images
• Keep it relevant
• Reach out to supporters and peers
• You won’t find this on Twitter
• Give me a reason to like
• Not quite king…but important!
• Audience• Create a topic calendar• Try to post content• Don’t fall into the post fatigue trap• Harness your creativity• Telling inspiring stories• Calls to action – empower your supporters • Build a community• Learning from the data - be creative (don’t just rely on
Insights – use Google analytics too)
Facebook Strategy
• Keep it brief and inspire• Try to reply• Thank for supporters• Ask for feedback• Give supporters actions• Respond to your detractors
Finding the Timeline
– Cover images– Milestones– Highlighting– Pinning– Applications
• Page stories boost your newsfeed presence– Post a variety of story types
• Encourage staff to list you as an employer & share your updates with their friends
• Check ins• Use tools such as like boxes, comments and share
buttons on your website• Pop a Facebook icon on your email footer and link
through• When should we post?
The Ubiquitous Network
• Website link (pop in bio)• Link up those updates• Use relevant titles and descriptions• E-newsletter sign up• Fundraising• Campaign actions
Taking it further
• Facebook insights• Think about your own metrics too!• The bigger picture• Be dynamic, Facebook will be
Staying ahead of the game
• Split into groups of four– Choose one of your organisations– Plan a Facebook strategy for the 6 months• include simple objectives – gain 50 new page likes• plan out a topic calendar• how often will you post?• what are the key metrics for your org?
– What unique element can you offer on Facebook?
Activity