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Social Media Intermediatea brown bag presentation
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
Poll
• Primary Role representing here today• Why are you interested in topic?
Road Map
• Establishing Your Foundation
• Get a Routine
• Q&A
Technology Waiter
“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and recommendations
…You pick a couple items to try
and go from there
Establish Your Foundation
Expectations Management
“Our limitations and success will be based, most often, on your own expectations for ourselves.
What the mind dwells upon, the body acts upon.”~Denise Waitly~
Expect too much =see failure where there may not be any
Expect nothing = have no reasons to improve or be effective
Start with Goals
How far you have come & where you are going
Keep focused on the mission
Be Proactive vs. Reactive
Keep efforts strategic
Focus on Relationships
Remember “Social” comes before “Media” for a reason
Don’t connect only when you need something
Be deliberate about creating relationships
Respond when others reach out
Stop, Look, Listen
FacebookMyspace
Listen to existingconversations
Meet People Where They Are
We Are Here
Redefine Success
It is about the Quality, not the Quantity
100 Fans who are not engagedVs.
10 who take action
Let Go Of Control
Social media is about conversation
If everyone is not free to contribute those left may not be
willing partners
You vs. The Community
Who are you really talking about?
Start conversations, ask questions
Invite user create content
Highlight the community
Remember the “Social”
The “Social” comes first for a reason
It is about building relationships, just in new ways
Don’t Forget the Integration
Pause and Evaluate
Obvious plug for staying connected to your goals
Give yourself time to BUILD…
CommunityTrustRelationshipsActions
Get a Routine
Get A Routine
Image Credit: justjared.buzznet.com
Get A Routine | Listen (RSS)
Get A Routine | Engage Yourself
If you want people to join your community you should be active in theirs as well
Get A Routine | Listen (Alerts)
Google searches and send you emails when it finds what you need
Get a Routine | Schedule
• Multiple Platforms
• Monitor key terms
• Schedule Posts
• Analytics
Get A Routine | Schedule
Get ready now…goes out later.
Get A Routine | Editorial Calendar
Get A Routine | Editorial Calendar
Promote
Follow-Up
Event
Get A Routine | Monitor
Let the technology work for you
Desktop Alerts via Tweetdeck
Get A Routine | Monitor Community
Understand Your Tools
About using well, not using a lot
Questions
Take Aways
• Goals keep you focused on the mission
• Embracing the shift in communication
• Tools are key to being efficient
• Ever-evolving process
Goals
Strategy
TacticTools
Analysis
Thank You
Abby NafzigerAmeriCorps VISTA at NPower Northwest
[email protected]: @abbynaf
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw
