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The Power of Social!
Proprietary & Confidential | Social Strategy1, Inc.
Facebook > 1 Billion, LinkedIn >170 Million,
QQ Messenger >700 Million More than 100,000,000 blogs
Smart Phones > 4.6 Billion Devices
2.5 billion people use social media and 4.6 billion use mobile devices to communicate,
collaborate and do commerce
• The CompeSSon Was About Using Social Media To Listen, Learn, Act
• 200+ entries from around the world in 13 categories • AdverSsing/MarkeSng • Banking • Entrepreneurship • Customer Service • Non-‐Profit • Social Media-‐Start-‐up
The CompeSSon
• Sponsors
• Voice-‐of the Future • Media • MunicipaliSes & Governments • GlobalizaSon • People/HR • Corp Governance
Rule 1: LISTEN
• Start with a well-‐defined strategy
• Expect the unexpected as stakeholders redefine your business
• Put employees or customers at the center of your strategy
• Gain holisSc buy-‐in across the organizaSon and with leaders
• Have clear metrics and measures for success
Proprietary & Confidential | Social Strategy1, Inc.
RESULT: 4 Steps to Success
• Ad hoc: Reduce risk
• Planned: Increased capacity
• Organized: Expanded success
• Integrated OpSmized potenSal Va
lue
Skills
Rule 2: SEE
Proprietary & Confidential | Social Strategy1, Inc.
• One of our winners developed a new methodology for research
• One created a way to save lives
• One restructured the organizaSon to achieve consStuents needs
• One placed the CEO of a highly regulated industry on the hot seat
• One overcame significant organizaSonal resistance to change
Rule 3: Let Others Speak
Proprietary & Confidential | Social Strategy1, Inc.
….This last point may be the most important • Most organizaSons had to integrate new capabiliSes
– Deal with the social age reality -‐-‐ billions are online – Understand the new sources of value using Social Intelligence – Capture the value from the Big Data created by billions
• All Leaders and boards need to embrace social Age realiSes
Example: Social Success!
http://www.youtube.com/watch?v=D3qltEtl7H8&list=PL97F1F62489140390&index=6&feature=plpp_video
How to get started
• Train in social age realiSes
• Think simple and holisScally, BUT start small
• Prac+ce your social skills every day
• Tune your social Intelligence