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Basics ofSocial Media
Erik Deckers
Los Angeles Fire Department
LA Fire Department TALK
LAFD Photos
Social Media for Crisis Comm.
But You Need to Be Quick
The social media landscape can be a little intimidating
But patterns start to emerge
And you can should focus on a few
•Short for “web log”
•Started out as hand-coded html
•Short for “web log”
•Started out as hand-coded html
Why blog?
To develop trust with existing clients and prospect for new business.
to gatherand refinemy thoughts
Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
Build community, share ideas and best practices on personal growth/development
Because I want to Get News Out About My Community
peer
pre
ssu
re
Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much
it giv
es m
y th
ou
gh
ts a
pla
ce to
go
To write about mistakes I see our clients make. It's great "venting" and educating at the same time.
I blog for search, to increase my audience for my business message.
I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work
I enjoy sharing things I find with other people
Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.
Who blogs?
Small Business
Corporations
Newspapers
Citizen Journalists
Government
Personal Journal
Fuel a Passion
Share Stories
How Can IPromote My
Blog?
Build Your Network
Find People
Monitor discussions
Create & Follow Groups
Follow Topics
Measure your Clicks
Create Pages For YourOrganization or Topic
Gather Fans & Communicate
Just make sure you use it
Automate
But Don’t Go Nuts
Sometimes You Don’tNeed to Do Anything
Thank you!
Read meErikDeckers.comDeckersMarketing.com
Tweet meTwitter.com/edeckers
Find meSmallerIndiana.com
Any questions?
For a copy of this deck
