Social Media Savvy “Essential Steps for Success”

An Upper Lakes Foods Seminar

Presented by: Cara Lindberg

Marketing Specialist, Upper Lakes

Foods

What is Social Media?

http://www.youtube.com/watch?v=QUCfFcchw1w

FacebookTwitterLinkedinInstagramPinterestGoogle PlusYouTubeYelpFoursquare… And More!!

One billion active users currently on Facebook

More than 50% of active users log on to Facebook everyday

Average user has 130 friends

Average user is connected to 80 community pages, groups and events

Facebook’s faster growing group is those over 50

Twitter is an online social networking service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Dairy Queen @DairyQueen 19 Apr

Dragging today? Add a boost, to your #OrangeJulius smoothie. Afterwards, you’ll be ready to high five a unicorn.

Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.

Instagram Filters

How to choose the best platform for your

business

• Content

• Commitment

• Culture

Content

• It’s tough to manage an Instagram presence, for instance, if you never plan to take any photos.

• It’s tough to grow a YouTube presence if you never create any video content.

• Content comes in many forms. The type of content you are willing to create dictates what platforms you should be on.

Commitment

• How much time are you willing to commit to this endeavor?

• Be realistic about how much time you’re truly willing to devote. Social media success is largely dependent on consistency.

• Biting off more than you can chew can lead to burnout. Picking the platform that fits your time commitment will make all the difference in being able to be successful.

Culture

What culture are you looking to create?

For example:

• Are your Social Media sites a place for employees to engage?

• Are your Social Media sites a place to advertise to potential customers?

• Are your Social Media sites a place to define your company branding?

The 5 Essential Steps for Success

1. Determine who is going to manage

2. Listen to your audience3. Define your goals4. Plan your content5. Engage

Who is going to manage?

The most important role will be the manager of this initiative!

1. Develop the strategy2. Assist in development of content3. Schedule postings4. Measure results

Listen to your

audience

1. Follow conversations about your brand and products and also that of your key competitors.

2. What do people think about you and your brand?

3. Who are the key people who influence others and which ones should you engage with?

Define your goals

When planning your strategy, your business objectives must be understood.

For example, do you want to:

1. Drive traffic to your website?2. Increase your “fans” or “followers?”3. Create a positive employee culture?

Plan Content

Communicating with the right “tone”

1. Plan your topics and themes carefully.2. Plan a varied range of content to showcase the

personality and voice of your company.3. Post content at the right time, in the right way

to the right people.

Measure your success

1. Set specific milestones so that you can track your success.

2. Develop achievable goals and let these direct the path you follow.

For example:

We will get 10 new “likes” each month.

Now you are ready to

engage your audience!

If you follow these 5 essential steps for success you will:

1. Be armed with a smart objective2. Have a solid timeline to measure success3. Produce great content4. Keep your schedule and be consistent5. Drive more business to your restaurant!

Remember, you have to stick with this to build your

following & community!

Thank You!

Questions & Comments