Soundstreams Presentation by Jaki Levy

New Media Strategies & Paradigms | Jaki Levy


Misnomer as Case StudyNew ParadigmsNew Spaces


thank you


http://shifthappens.wikispaces.com/

Social media strategy

“You can’t approach new media with old thinking.”



excercise

New StrategiesNew Roles


LaniJason

Brooke

New Media



New ParadigmsforNew Media

LaniJason

Brooke



New Media Strategies & Paradigms | Jaki Levy New Media Strategies & Paradigms | Jaki Levy

“For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.”

- Dan Gillmor, We the Media

Picture of Audience Feedback

from flickr or site

USER GENERATED CONTENT



• Deepen - connect with previous audience members.

• Broaden - NEW audience members who are current base. Familiar community, but new folks.

• Diversifying - New audience members from new communities.

CUSTOMERS v AUDIENCE


How we won IdeaBlob by deepening our relationships


Nine Inch Nails

ARG’s

High Quality, Downloadable Recordings

Video remixes

Fan Media


Quality

Distribution

(-)

(-)

(+)

(+)

*Latest tech

(mp3’s, streaming, podcasts)

Steve Reich in Toronto*(live)

NIN Downloads*


PUSH or PULL ?


How can you reach us?

LaniJason

Brooke



How should you reach us?

LaniJason

Brooke



•Peer-to-Peer campaign: are you letting your audiences work for you?

•Do you provide links to videos + social network in emails?

•Syndicating: where else does it go?

•How are you using this to draw in NEW audiences (outside your own site)?

•Are you allowing audiences to embed, download or stream your content?

PUSH or PULL ?



Group Action Just Got Easier-Clay Shirky“Here Comes Everybody”

Sharing

Conversation

Collective Action


Group Action Just Got Easier


Group Action Just Got Easier


Freemium


Freemium : CALYPSO


thoughts ?


Jaki Levy

[email protected]

www.misnomer.org

www.jakilevy.com

Technology

Soundstreams Presentation by Jaki Levy