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"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.
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Starting a Movement Using Social Media
Presenter:
Marcus A. Finley
Date: August 2, 2010
Insert ISSUEHere
The Disconnect What is Social Media? Key Concepts
1. Collective Action2. Co-Creation 3. Collaborative Innovation Network
Tools of the Trade What’s the Value? Getting started!
Agenda
Introduction – The Disconnect
Social media provides an opportunity to reach more people than ever and create conversations.
Using social media can address these problems faced by your organization:
Member/Volunteer Engagement Organization Visibly Innovation
What is Social Media?Media for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web and mobile technologies
The power of social media can create a viral effect.
Key Concept = Collective Action
Know the Science Collective action is the pursuit of a goal or
set of goals by more than one person for public good.
What to learn: Reduce free riding - “free riding” limits
collective action Lower the requirements to engage
KickStarter | Example Social Media Platform
Key Concept = Co-Creation
Solving a Problem Together Co-creation, can begin with an org making
an open call for ideas to solve a problem.
Participants then submit their ideas but the ideas themselves are influenced, but not controlled by, others in a community or group.
GoodZuma | Example Social Media Platform
Key Concept Collaborative Innovation Network
Learning and Sharing Together Members collaborate and share
knowledge directly with each other, rather than through hierarchies.
They come together with a shared vision to collaborate in some way to advance an idea.
Spine Connect | Example Innovation Platform
Steps to Create an Online Movement
1. Who - Define the group you want to engage
2. Purpose - Identify goals of your campaign
3. Tools - Identify what social media platform best fits your organization
4. Prizes - Create incentives for engagement
5. Baby Steps - Select (3) levels of engagement
6. Share - Create an online space to allow collaboration
Tools of the Trade
Social Networks – Facebook Micro Blogging – Twitter Sharing – Flickr Social Bookmarking – Digg
The magic is finding what works best for you and your organization then customizing to your target group.
What’s the Value?
Higher engagement = higher fundraising
Increased online presence and brand elevation
New entry points for new volunteers and members
Social Media provides measureable ROI
Getting Started
1. Review the (6) Steps to Create an Online Movement
2. Designing A Facebook Fan Page: Showcases, Tutorials, Resources http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
3. Visit http://www.goodzuma.com
4. Visit http://www.kickstarter.com
