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State of Local Search Today – Social Goes Local

(Curtis) R. Curtis, CEO Sharksfly Marketing Inc.

CurtisRCurtis

@CurtisRCurtis

Search Marketing (Present)

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Time to Change

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- A Gold OpportunityLocal Search

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Powerful & Growing 75% of all online business searches are

locally related & the numbers are growing.

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Why It Works43% of search engine users are searching

locally to buy offline. (comScore Networks)

73% of online activity is in one way or another related to local content (Google)

51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)

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Local Advertising Revenues To Reach $144.9B By 2014

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Battle of the Internet Giants

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3 Categories of Local Advertising

1. Search

2. Consumer Reviews

3. Social Networks

LOCAL

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#1 – Local Search

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#2 – Consumer Review Sites

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#3 – Social Networks

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Google Places – New & Improved???

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Link to website

Add coupons

Photos

Videos

(Only $25/m )

Hyper Local - Tags for Google Places

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Facebook Places – The New Face of Local Search?

Is This The Next Killer Local Advertising Platform?

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Facebook Deals

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American Eagle Outfitters: Offering 20 percent off.

Gap: Giving blue jeans to the first 10,000 customers to claim their deal.

Harrah's: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.

JCPenney:  Giving $10 off any $50 purchase.

Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.

Macy's: Offering 20 percent off select merchandise.

Some More Facebook Deals

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The Next Generation of Local-- Mobile Phones vs. Tablets

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Local Mobile Applications

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Over 25% of all businesses are inaccurately listed or completely missing online where they need to be found.

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For Additional Information:(Curtis) R. CurtisCEO, Sharksfly Marketing inc. Office: 1 (206) 734-4711 Direct: 1 (604) 313-7377 CRCurtis@Gmail.com

The State of Local Search Today