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State of the Net issue 15 features a mix of graphs and analysis of online trends in Ireland including online advertising, online marketing, social media, broadband use, eCommerce and more
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www.amas.ie
State of the Net
November 2009
www.amas.ie
www.amas.ie
State of the Net issue 15, Winter 2009
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association
www.amas.ie
Contents
1. 2009 Irish Online Marketing Sentiment Survey2. Top iPhone apps3. Broadband 4. Cross boarder eCommerce 5. Top new searches6. Comparative shopping online 7. Social media Marketing
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Irish Online Marketing Sentiment Survey
Base = 171
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Top iPhone apps
Source: Apple’s iPhone store for Ireland on 17 November 2009
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Broadband
Source: ComReg Key Quarterly Data Report, September 2009. Green line shows all platforms, with the exception of mobile, while the orange line includes mobile broadband.
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Cross boarder eCommerce
Source: EU study on cross border transactions, published by the European Commission, October 2009
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Comparative shopping online
Source: Amárach research for the National Consumer Agency, published August 2009. Base for frequency graph – 651 who use the Internet.
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Comparative shopping online
Source: Amárach research for the National Consumer Agency, published August 2009. Base for sectoral graph – 210 who always or sometimes use these sites
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Top new searches
Source: Google Insights for Search, news searches Ireland, 1 January to 17 November 2009 normalised and presented on a scale of 0 – 100.
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Social Media Marketing
Source: David Scanlon, Enterprise Ireland, Cost/Benefit Analysis of Social Media Marketing, 2009