Strategie salzburger land

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2. Gartner hypecycle 3. http://www.thinkwithgoogle.com/mobileplanet/en/HomeWorkRestaurantPublic Transport 4. http://www.thinkwithgoogle.com/mobileplanet/en/ 5. Lean Forward Mode 6. Lean Back Mode 7. http://www.flickr.com/photos/misbehave/2352753067/Mobile Mode 8. eDay 2013 powered by HSMA& Tourismuszukunfthttps://www.google.com/think/ 9. http://www.snow.com/epicmix/home.aspx?cmpid=PARMX00001 10. Show 11. EuroeDay 2013 powered by HSMA& TourismuszukunftEuro 156,20 12. ContentRelationshipExperienceConversation 13. 13 h5,3 h 14. Mobile Traffic on Websites DMOs SalzburgerLandQuelle: Umfrage SLTG, Oktober 2012 15. Destinations SalzburgerLandDo you have aYes64%No36%Mobile WebsiteYes18%No82%AppQuelle: Umfrage SLTG, Oktober 2012 16. It is not about Apps 17. eDay 2013 powered by HSMA& Tourismuszukunft 18. Connect offline with online 19. re-rite You are the orchestra | Salzburg Festivals3.- 20.5.2013 | Foto: Ben Ealovega 20. Shift in information gathering 21. schema.org 22. eDay 2013 powered by HSMA& Tourismuszukunft 23. choice architects 24. http://www.flickr.com/photos/whoalse/481134988/Audience not target group 25. Web does not justconnects machines,it connects people.Sir Tim Berners-Lee 26. @reinhardlanner 27. http://www.maclife.de/ipad/hardware/kindle-werbespot-macht-sich-ueber-das-Lean Back Modus 28. Mobile WebnutzungDestinationen SalzburgerLand(3) 27%(7) 64%(1) 9%Anteil mobilwenig als 5%5%-10%10%-15%mehr als 15%bis 40%40%-50%50%-60% + 60%ipadQuelle: Umfrage SLTG, Oktober 2012 29. MobileSource: Theodolite Pro fr iPhone 30. eDay 2013 powered by HSMA & TourismuszukunftYoutube.com/ Microsoft Future Vision