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THE MEMBERSHIP ECONOMY
SUPERUSERSAND
ROBBIE KELLMAN BAXTER
SUPERUSERINTRODUCING THE
AND WHY DO THEY MATTER
WHAT ARE
SUPERUSERS…
?
SUPERUSERS DRIVE THE
MEMBERSHIPECONOMY
!
SELF-ACTUALIZATION
ESTEEM
SOCIAL
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy
BIG CHALLENGE FOR
CUSTOMERSUCCESS
!
SO HOW DO YOU FIND & SUPPORT
SUPERUSERS?
What does it mean to have members--not customers?
How would a forever transaction change your customer’s life?
Who are your super-users and how would you build more
of them through your on-boarding process?
What is the ongoing forever benefit that you provide?
READALL ABOUT
IT!www.peninsulastrategies.com650-322-5655