Surviving and thriving on Facebook

Nick Gonzalez

• Managed Publisher Network At SocialMedia.com

• FB Fund Advisor

Facbook For

• Publishers

• Marketers

Facebook Ecosystem

• Publishers

• Applications

• Tech Providers

• Connect

• Marketers

• Applications

• Pages

• Advertisements

• Connect

Publishers

• Applications - apps.facebook.com (Zynga, SGN, Causes, etc.)

• Tech Providers - (SocialMedia.com, SocialGold, Involver)

• Connect - (Thread.com, Insider.com)

Applications

• Viral

• For each user invited >1 adds the application

• High churn, but virality keeps it going

• (Quiz apps)

• Engaging

• Users come back each day

• Application finds its audience and holds on

• (Games)

• Viral Methods

• Invites - users invite friends

• Notifications - users take actions that enter news feed

Applications

ApplicationUser

Friend

Friend

Friend

Friend 2

Friend 2

Applications

• Engagement Methods

• Create goal posts

• virtual currency

• leader boards

• collecting (i.e. Poke mon, virtual gifts with social meaning i.e. hugs)

• Social interaction - let people talk to each other

• Customization

• Keep content fresh

ApplicationUser

Making Money

• Advertising

• SocialMedia.com, RockYou - primarily CPA

• Virtual Goods

• Look up Social Gold, Gambit, PayPal

Tech Providers

• Facebook Fan Page Economy Exploding

• FB putting a lot of power into the hands of groups and fan pages

• Selling to brands - FB wants media dollars, quick companies can create better fan page experiences

FB Connect

• Doesn’t change your business

• Changes your user acquisition model (example: Thread.com)

Marketers

• Applications

• Pages

• Advertisements

Applications

• Create an app that attracts users and promotes the brand

• Dying as a marketing method, being replaced by pages

• check Appdata.com

Applications

Pages

• Cost effective

• Build community around your product

• Start a conversation

• Support brand advocates

• Check Pagedata.com for more info

Pages

Pages

• Growth Strategies

• Keep a good landing page that says “FAN ME”

• Buy Advertising

• Build Engagement - Applications (contests, content, conversation)

• Use URL shorteners - track user engagement

Advertisements

• Self Serve Ads

• facebook.com/ads/create

• Goal: Target to Convert

Advertisments

• Targeting

• Male / Female

• Age

• Location

• Birthday

• Keywords

• Relationship Status

• Interested In

• Language

• Connected to

Advertisements

• Best practices

• Use calls to action

• Reward (Save 10%, Win a PS3)

• Discovery (Find out if you’re smarter)

• Have an attractive fan page that highlights the benefits of joining

• Suggest they fan

• Calls to action

• Have lots of content