An Overview.

what’s really going to click for you?

Symmetri Digital Solutions.

there are countless digital strategies, but only one way to make them work.integration redefined.

introduction.

There isn’t a B2B marketer on the planet who doesn’t recognize the power and economy of digital communications. After that, it gets a little fuzzy. You’ve heard all the things you should be doing – above and beyond web sites, banners and emails. UGC. Social. Search. PPC. Mobile. CMS. Video. Viral. Virtual tradeshows. It’s enough to make you yearn for a nice brochure.

That’s where we come in. We are Symmetri Marketing Group. We provide a full spectrum of strategic, user experience, design, content and technology capabilities. We develop digital communications based on an overarching strategy and then create, manage and measure multiple, interwoven tactics to help you achieve your sales and brand-building objectives.

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digital strategy that addresses the challenges of b2b marketers.

Symmetri Marketing Group has deep knowledge of the B2B sector, having worked with such clients as EGS, Emerson Industrial Automation, Dentsply, Schawk, Danaher, Kollmorgen, Komori and Cars.com. We know the issues you face. The risk of your products becoming commoditized. The need to convey both global and local market messaging to maintain a strong brand and customer relationships when budgets and manpower have been slashed. And don’t forget the ongoing task of customer acquisition/lead generation. We also know that a website can only do so much in addressing these issues.

Of course, Symmetri is more than happy to design, develop content and build an engaging, robust site for you. But we will deliver far greater value by looking critically and holistically at your marketing goals and leveraging a cross-channel mix of leading digital tactics for both desktop and mobile applications – from video to microsites to social media to SEO – to address your specifi c challenges.

desktopbrowser-

based websites

email clientsapps

handheldbrowser-based websitesemail clientsapps

radio

viral

print email

broadcast

pr

outdoordisplay(standard, rich media,

mobile)

social

search(organic, paid, ppc)

crm

When everything works in concert, it just clicks.

Let’s face it, your customers aren’t deciding which brand of cheese to buy. They are making major purchasing decisions that require in-depth research. They need to know more than the basic information. They have to know that what you are selling them makes their jobs easier and the end results better and why. In addition, they expect the information to be succinct, well-organized and easy to access.

Symmetri offers an array of rich-media and content development solutions to add depth to your campaigns and help you tell these stories – including video, interactive demos and widgets, podcasts, e-learning modules, and electronic white papers – all of which can be deployed via your websites or distributed through social media.

How do you create awareness and stimulate inquiries on a regional, national and/or global level when you’re bringing a new product or service to market? Today, digital tactics provide the economy of scale to reach a large and globally disparate audience. Via multi-language microsites, email campaigns, display advertising and geo-targeted marketing, we ensure your product or service offering quickly gets lift and makes a lasting impression.

go to market

tell a complex

story

integrated digital strategies bring you closer to your customer and allow you to capitalize on business opportunities.

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In this era of belt-tightening, digital has never made more sense. One of the most effective ways to stretch your budget is to utilize emerging open-source technology. These community-driven solutions are free to license, inexpensive to develop and put the strength of thousands of developers at your fi ngertips.

Symmetri provides the technical agility necessary to get your product launches, site enhancements and campaigns to market quickly. Additionally, our integrated approach to digital strategy wrings maximum ROI from every dollar. Complete tracking and analysis allows us to fi ne-tune tactics, targeting and messaging to ensure even more effectiveness.

The most effective way to augment the relationship-building efforts of your sales force is by connecting with your customers digitally and giving them opportunities to engage in a meaningful experience with you at their convenience. Symmetri integrates search marketing with the latest social marketing vehicles – LinkedIn, Twitter, Facebook, SlideShare and Blogs – to drive awareness, create user-controlled experiences that dimensionalize and personalize your brand, provide in-depth information, and allow users to share opinions and build communities.

create evangelists

optimizespending

integrated digital strategies bring you closer to your customer and allow you to capitalize on business opportunities.

symmetri digital solutions

Online is becoming the dominant medium for B2B initiatives. Through insightful research and innovative thinking coupled with award-winning creative, we turn ideas into actionable roadmaps for success. Symmetri Marketing Group can help you develop a plan to ensure your digital marketing initiatives work harmoniously together to generate qualifi ed

leads, enhance your brand and deepen your connections with customers.

digital marketing. Driving quality leads and profound results.

creative and technology. Blending disciplines to create meaningful interactions.

strategy and insight.Ingenuity through careful examination and planning.

strategic & roadmap planning

customer research

usability validation

technical planning

paid placement & ppc

display advertising

experience design

communications & storytelling

motion & rich-media design

examination and planning.strategic & roadmap planning

communications & storytelling

digital marketing. Driving quality leads and

creative and technology. Blending disciplines to create

digital marketing.

creative and technology. Blending disciplines to create

paid placement & ppc

creative and technology.

usability validation

experience design

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search engine optimization

performance management

email strategy & execution

social networking

content distribution

videocontent management

social community activation

mobile application development

video

mobile application development

social community activationcontent management

social community activation

mobile application development

performance management

content distribution

“Facing budget reductions of 23% on average, most marketers try to fend off deeper cuts while scrambling to keep pipelines full. Those who fail to embrace digital marketing face certain extinction by 2010 as new social buying habits and readily available online information shift purchase power from corporations to communities.”

– Source: Forrester B2B Marketers’ 2009 Budget Trends

mobile application developmentmobile application developmentmobile application developmentmobile application developmentmobile application developmentmobile application development

about symmetri marketing groupSymmetri Marketing Group is a full-service integrated business-to-business agency. Our passion is born out of a desire to help organizations uncover their brand promise and truly realize the power of digital and traditional communications. We are a team of sales, marketing, creative and digital professionals who leverage a unique blend of expertise and experience to deliver results-driven solutions for business-to-business clients. Symmetri understands complex products and service offerings and turns that understanding into relevant, meaningful and highly effective communications and engaging experiences.

symmetri marketing group, llc 444 n. michigan avenue, suite 1090 chicago, illinois 60611

312.222.2500

www.symmetri-mg.com