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T10 Personal Technology: the road to the future 0852904

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A presentation on the evolution of personal technology, specifically about mP3 players and cell phones. It focuses on Apple Inc.\'s role in marketing trends in these areas. It provides a look into the future and where these trends may be heading.

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Page 1: T10 Personal Technology: the road to the future 0852904
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A Brief History

• Mp3 Players got their start as the personal cassette-player (Walkman, Japan)

• Continued on to become the personal compact disc player

• Companies created the digital audio player (DAP, 1997)

• 1998: PJB-100 (Personal Jukebox) had 4.8 GB of space

• Apple Computer invented the iPod© in 2001

• Currently hundreds of companies produce mp3 players

• Cellular Phones can be traced back to an idea that was hatched in 1915 to have a wireless telephone, but it did not work out

• Phones that could be plugged into cars were hits in the 1980s and 1990s

• The bulky cell phones of the early 1990s were replaced by the sleek models of today

• Apple Inc. created the iPhone – an iPod and cell phone in one!

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Music Today• Teenagers, young adults, and even grandparents are busy in the world• mP3 players are a convenient, compact, and trendy way to occupy the time taken to ride a bus, walk down the street, or in between classes• Music is such a big influence in our society, fueled by the media and its use of music, that to have a portable device to play it only makes sense• As opposed to CD players, mP3s can usually hold 1000+ songs• Some can store videos, pictures, lyrics, and CD covers as well• The most popular brand is Apple Inc.’s iPod© which came out in

2001• Since then, it has undergone changes to become smaller in your

hand, while holding more songs• But it was behind the curve when it came to technology; the

iPod© was using a hard drive to store its files, while many other companies were using the flash drive (newer technology, holds more information)

• The new shuffle and mini now use flash drives

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The iPod’s© Success in the market

iPodZuneSonySamsung

iPod: 100 million, Zune: 2 million, Sony Walkman: 850, 000, Samsung YP-Z5: 1 million

Number of mP3 players sold since 2001 (in millions)

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Cell Phones of Today

• Since the bulky cell phones of the 90s, companies of today have come a long way to ensure the widest range of phones are available

• Types: flip, slide, keyboard capabilities, music storage, touch-screen, internet/MSN capabilities

• Apple Inc. bridged the gap between cell phones and mP3 players when it came out with the iPhone©

• It has a 3G storage, is a widescreen iPod©, and the newest internet technologies

• Everywhere you go, you see cell phones, whether they are a Blackberry©, using Bluetooth©, or a simple flip phone

• They are so useful because they can call, receive calls almost anywhere, send text messages, snap pictures or take videos, play unique ringtones, be used in an emergency

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Too Cool for School

0

20

40

60

80

100

120

2001 2003 2005 2007

13-1516-1825+

Number

Of Teens and Young Adults who use Cell Phones

(out of 100%)

Ages

Year

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The Future

• Will the reign of technology ever cease?

• It is doubtful that the world will find a way to continue living without all its current technology, not because it cannot but because it will not

• People accustomed to amount and convenience of technology in their lives

• Companies will continue to improve technological features

• Apple Inc. set to pair their products with concerns for the environment: going to remove toxic elements (I.e. arsenic, mercury) from their products by end of 2008

• Recycling E-waste since 1994; up to 93% of products recycled in 2008

• More and more companies are encouraging old cell phones and mP3 players to be brought in to be recycled

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?

?

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References• http://www.google.ca (images)

• http://www.wikipedia.org

• http://www.apple.com

• http://www.kwintessential.co.uk

• http://www.msnbc.msn.com

• http://www.electronista.com

• http://www.businessweek.com

• http://socio.ch/mobile