TABLETS + ENVIRONMENTSNOVEMBER 10, 2011

WHAT’S GOING ON WITH TABLETS?

42% OF CHINA WILL PURCHASE A TABLET IN 12 MONTHS

21% ACROSS THE WORLD

HUGE GLOBAL DEMAND FOR TABLETS

TABLET USERS CHARACTERISTICSARE SIMILAR TO

EARLY TECH ADOPTERS

(YOUNG MALES, UPPER INCOME)

2/3 OF U.S. TABLET OWNERS ARE GAMING

1 IN 4 CONSUMECONTENT ON A DAILY BASIS

60% OF TABLET USERS CONSUME NEWS ON TABLETS

1/2 OF TABLET OWNERSCOMPLETED A PURCHASE

ON THEIR DEVICE

THE REACH OF MOBILE AND CONNECTED DEVICES

SHOULD NOT BE UNDERESTIMATED

WHY ARE TABLETS SOOO SPECIAL?

DESKTOP DEVICES MOBILE PHONES

LET’S TAKE A STEP BACK FOR A SECOND

HARDWARE DRIVEN

MULTI-USESINGLE-USE

CONNECTION DRIVEN

PICK-UP AND GOAPPOINTMENT BASED

LIMITED DATA CONTEXTUAL DATA

INSTRUCTIONAL QUICK-WITTED

HOME BASE TRAVEL ACCOMMODATIONS

DESKTOP DEVICES MOBILE PHONES

HARDWARE DRIVEN

MULTI-USESINGLE-USE

CONNECTION DRIVEN

PICK-UP AND GOAPPOINTMENT BASED

TABLETS HAVE EVOLVED OUR DIGITAL BEHAVIORS

LIMITED DATA CONTEXTUAL DATA

INSTRUCTIONAL QUICK-WITTED

HOME BASE TRAVEL ACCOMMODATIONS

TABLETS

MULTI-PURPOSE

DUAL-DRIVEN

ON-DEMAND

ENVIRONMENTAL DATA

INTUITIVE

TECH EMBASSY

2 TYPES OF ENVIRONMENTS

CONSUMER BUSINESS

RETAIL

B2B

DATA

CONVENIENCE

SHOPPER

11001100111000001100100111100111100110101100111010101011100101111001101010100010011110011011100110011100

THE CONSUMER ENVIRONMENTS

THE ENVIRONMENT

00011001001111001111001101011001110101010111001011110011010101000100111100110111001100111000001100100111100111100110101100111010101100110011100000110010011110011110011010110011101010101110010111100110101010001001111001101110011001110000011001001111001111001101110011001110000011001001111001111001101011001110101010111001011110011010101000

WEEKDAYS: 9:00PM - 12:00AM WEEKENDS: 7:00AM - 11:00AM

PEAKING AT THE DATA

THE ENVIRONMENT

CONVENIENCE WHENEVER, WHEREVER

BRANDED CONTENT

EXISTINGDISTRIBUTION CHANNELS

THE ENVIRONMENT

THE NEW DIGITAL SHELF SPACE

THE BUSINESS ENVIRONMENTS

THE ENVIRONMENT

OUTFITTING RETAIL STAFF WITH TABLETS

THE ENVIRONMENT

THE NEW SALES ENABLEMENT TOOL

REAL-TIME

CONSISTENT

TAILORED

PRODUCTIVITY

CONVENIENCE

THANK YOU@BrandonBerger