Embedded Communications

New Opportunities

Dragana  Linfield Director  of  Future  Comms   E8salat  Group Digital  Services  Unit

E8salat  pla>orm  powered  by  Tropo:

•  Deploy  new  services  based  on  communica8on  APIs  (voice,  messaging,  video).

•  Greatly  simplifies  the  network  complexity  and  technology  barrier  

•  Allows  fast  deployment  of  new  services.

A Cloud based Platform for Innovation at Web speed

Smarter Communications

E8salat  API  Pla>orm  

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Embedded Communication

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Embedded  Communica8on

Games WEB IP  TV In  App SMEs  

•  Deploy  new  services  based  on  communica8on  APIs  (voice,  messaging,  video) •  Bridging  between  Web  and  Telco  world •  Let’s  innovate  further  for  you  and  help  you  grow  your  eco-­‐system

Share video clips Community chat

•  In games communication

•  On-line Gaming

•  WebRTC •  Browser speaks

•  IVR •  Conf call •  Click to cal

Embedded comms for Enterprise

•  Current  challenges  to  remain  focused,  cost-­‐effec8ve  and  en8cing.

•  Improve  interac8on  with  customers  and  drive  innova8on.

•  Choose  the  service  to  make  product  more  aVrac8ve.

•  Save  money,  8me  and  differen8ate  the  way  you  serve  customers.

Smarter Communications

Give your customers Privacy & Control

Smarter Communications

•  A   seller   doesn't   want   to   reveal   his  number.

•  Subscribe   to   a   privacy   service   ‘Call   Me’  

buVon.   •  Control  when  to  receive  calls.  No8fica8on  

by  voice  message/  email/SMS.

•  Buyer  simply  ‘Clicks  to  Call’  

•  When  the  car  is  sold,  ‘Call  Me  ‘  buVon  is  deac8vated.

•  Create  menus  via  Text  to  Speech  or  upload  

pre-­‐recorded  voice  in  any  language. •  Get  a  live  E8salat  IVR  phone  number

•  Dynamically  change  IVR  menu

•  Create   informa8on   services   directly   from  IVR  (opening  hours,  address,  offers,  etc)

•  Addi8onal   services   ie   Call   Recording,   Call  

Transcript,  Conference  Call,  Text  Messages,  Flexible  on-­‐hold  msg

Take control of your business with Etisalat Easy IVR

Smarter Communications

Bank – Personal Concierge

•  Click  to  call  -­‐  Premier  Service  to  your  customers.  

•  Contacted  from  any  web  browser.

•  Login  to  an  exis8ng  website  press  ‘Click  to  Call’.  

•  Browser  places  a  call.  Customer  talks  to  a  CC  agent  

•  Build  own  front  end  Call  Center.  Mul8ple  ‘Click  to  Call’  buVons  eg  Debit  Cards,  credit  Cards  ,  Upgrade,  etc.  

Smarter Communications

Retail – Speak to lead

Smarter Communications

•  Online  enquiry  from  a  prospec8ve  customer. •  The   faster   the   response   8me,   the   beVer  

conversion  rate  and  revenue. •  Connect  when  their  interest  is  peaked.

•  Informa8on   directed   to   the   sales   person  wherever  they  are.

•  Lead  performance  dashboard.

The Future is…Innovative!

•  Innova8ve  business  and  consumer  communica8on-­‐enabled  services

•  Cu^ng  edge  innova8on  to  the  region.

•  Bridging  between  Web  and  Telco  world

•  Business  can  boost  innova8on  in  their  interac8on  with  customers,  simply  and  rapidly

•  Increase  customer  engagement

•  Develop  range  of  OTT  services  for  SMB  and  Enterprise  :  

•  On-­‐line  Gaming •  On-­‐line  Retailing •  Business  Self-­‐Service •  Conferencing

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Let’s innovate together and grow the eco-system

Smarter Communications

Thank You