Takenet - Corporate Presentation

TakeNet Corporate Introduction

Innovation is in our Pure

Mobile DNA

Brazilian Market Potential

Problem?

Solution

1

2

3

Our

Vision

Executing against a 2-Sided Business Model

Agenda

• TakeNet is the leading Brazilian provider of next

generation Value Added Products and Services to

mobile carriers

• TakeNet Solutions enable mobile carriers to profit

from the convergence of the Mobile Internet and

Social Media

• TakeNet partners with carriers, media and Internet

companies to create, package and distribute

innovative solutions that expand the mobile value

chain

About TakeNet

Our Pure Mobile DNA

What Sets Us Apart?

• Pioneer with Proven Track Record

• Impeccable Reputation – Zero Liability Policy

• State-of-the-Art Proprietary Platforms and Infrastructure

• Connections/Contracts – 100% Carrier coverage

• Deep Carrier Network Integration Experience

• Solid Base to B2B & B2C - Complete Product Offer

• Vast Content and Applications suited to Brazilian consumers

• Integration to provide to 3rd parties B2C services (Download &

Messaging) for all carriers in Brazil

• Local Knowledge, Local Relationships

Access to all hierarchical levels of carriers

in Brazil

Brazil is a

GROWINGMARKET

The Brazilian Mobile Market

• +150M subscribers

• 20% growth over last year

• 82% pre-paid users

• 80% penetration

• 85% dominated by GSM

• 4 major carriers who maintain +99.5% of the market

• +3x the number of internet users

The Brazilian VAS Market

VAS Growth Potential & Market Consolidation

VAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion)

On-deck business & stand alone VAS players dominate today

VAS players must help carriers adapt for the upcoming changes or risk losing

relevance

2009 – 2012 opportunity window

Two-sided markets, end-to-end solutions & off-deck

Current Market Movements: Verticalization & Consolidation

Only 4 VAS players will dominate in Brazil:

TakeNet is one of them

• Today’s Carriers business model is primarily focused on selling

voice and VAS services directly to retail customers

• Current VAS offers are limited to one-to-one integrations among

upstream players and carriers

• Lack of scalability = loss of a valuable revenue opportunity

Problem?

Customers

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Up

stre

am P

laye

rs Distribution Platform

Voice, SMS, MMS, Push and Billing

VAS Platform

CRM, LBS, BI, Callcenter, Handset

Identification, Handset Capabilities

Mobile CarrierTELCO

Platform

Solution:A Two-Sided Business Model

Mobile CarrierTELCO Platform

Distribution Platform


VAS Platform



Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Up

stre

am P

laye

rs

• Convergence between web and mobile becomes a reality

• Carrier Platforms must be able to connect players to customers seamlessly, becoming

a Integration hub for a rich ecosystem of upstream players

• Carriers will give access to a broad range of assets that are directly relevant to

upstream players

• Revenues would be collected from both sides

Customers

TakeNet & 2-Sided Biz Model• TakeNet solutions enable carriers to simplify and extend the use of their platform for

third parties and participate in upstream revenue opportunities

• Our technology solution creates “Sponsored Communications” opportunities by

allowing upstream players to gain access to carrier customers

• Together Tangram and Torpedão form the basis for our strategy

Customers




VAS Platform



TangramTorpedão

Network Elements

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Up

stre

am P

laye

rs

Tangram & Carriers

• Our Carrier Grade Platform, Tangram, allows complete control over how third parties

send and receive SMS, MMS, Pushes, etc.

• Handles both the distribution and VAS Platform

• Allows only client authorized services to access sensitive information


TangramNetwork Elements

SMS Gateway

Charging Gateway

CRM Gateway

LBS Gateway

Handset Capabilities

MMS Gateway

Push Gateway

Handset Id Gateway

Voice Gateway

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ol

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and

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es

Su

bsc

rib

er

& 3

rdP

arty

Pro

file

D

atab

ase

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Acc

ess

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Business Intelligence

Customers

Dis

trib

uti

on

Pla

tfo

rmV

AS

Pla

tfo

rm

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Torpedão

Torpedão & Upstream Players• A community platform that creates & strengthens the relationship between upstream

players and their constituents through mobile phones

• Torpedão allows upstream players to add mobile capabilities to their existing

communities establishing new communication channels with the subscriber

Torpedão

Downloads

News and Alerts

Chat

Mobile Blog

Voting and Quiz

Premium SMS

Bulk

Torpedão SDK

3rd Party App

3rdP

arty

Po

rtal

Ad

Se

rve

r

Collect SMS

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer




VAS Platform

CRM, LBS, BI, Callcenter, Handset Identification,



Customers

Torpedão

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Case Sample: Collect SMS• Collect SMS enables communication when the sender doesn’t have credit

• It’s the opening act for Sponsored SMS which allows a client to receive messages for

free if they agree to read an advertisement

• The perfect way for companies and brands to reach their costumers through advanced

segmentation

Downloads

News and Alerts

Chat

Mobile Blog

Voting and Quiz

Premium SMS

Bulk

Collect SMSTM

Torpedão SDK

3rd Party App

3rdP

arty

Po

rtal

Ad

Se

rve

r




VAS Platform

CRM, LBS, BI, Callcenter, Handset Identification,



Customers

Partner Opportunities

To fully capitalize on the opportunity,

TakeNet is looking for partnerships in the

following areas of interest:

• Platforms

• Data Mining & Analytics

• Voice Applications

• Ad Platform

• Third Party Applications

• Device Optimization

Sérgio Cruz Passos

e-mail: [email protected]

M +55 31 9119 4386 W +55 31 3349 6201

Technology

Takenet - Corporate Presentation