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TAKING THE HOLLYWOOD OUT OF PRODUCTIONCreative WeekMay 8th, 2012

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VIN FARRELLSVP CREATIVE OPERATIONS

TARAS WAYNERSVP EXECUTIVE CREATIVE DIRECTOR

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If you’re in a situation long enough, you think it’s normal.

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Object Experience

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January 2012

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February 2012

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Format

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Format Message

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1950’sTraditional Production Model

2000’sProduction For Digital

2012

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JUST BECAUSE IT’S

4 INCHES BY 3 INCHES

DOESN’T MEAN IT SHOULD COST

THAT MUCH LESS

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NecessityProcess

Innovation+

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creative director

technologist interaction designer

motion/computer

graphic artist

producer

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Sound Design / Finishing

Computer Graphics / Motion Graphics

Shooting Stage w/ CYC Wall

Live Action Edit

Producer Bullpen

Live Action Edit

Entrance

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Case StudiesNike Free | Acuvue | Nike Fuel Band

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Thank You.

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