TBIZ 2012 - Stamplay

The (long) way to product market fit

GIULIANO IACOBELLI

mercoledì 7 novembre 12

Me.mercoledì 7 novembre 12

What if...Everything you think to know

about your product and market was wrong?


..maybe this


9 out of 10 die


Burned$ 450.000.000

For smokeless cigarettes but...


Smokers dont give a f**k about smoke


Grocery home delivery within a 30-min window choosed by the customer but..

..they didnt considered that many working customers would like their groceries delivered at

home and at night.


Burned$ 800.000.000

CNET named it the largest dot-com flop in history


Burned

$ 5.000.000.000

For satellite-based phone system

that nobody wanted

Yes, satellites are that expensive..


You dont invent products. You solve problems


Setup the right milestones


Customer Development


Customer Discovery


Lean startup cicle

Do it faster and faster


You can get plenty of doubt


It’s all about speed...and control


The path to


The path to Stamplay


You dont clone a service. You re-invent it for another

market

LESSON LEARNED:


The augmented loyalty platform


Some opportunities can be a threat


Market is more important than the product

LESSON LEARNED:


But we learned a lot


LESSIS

MORE

so what you’re gonna do?


You jump.


Hello Stamplay!


Retailers Publishers Brands

Testing the market (again)


You cannot address di!erent markets at the same damn time

LESSON LEARNED:


Embrace the power of small batches


?? ??

?

?

?

?

???

Are we on the right path?


We’ll find out soon.


http://giulianoiacobelli.com

[email protected]

@giuliano84

http://facebook.com/giuliano.iacobelli

Thanks.








Technology

TBIZ 2012 - Stamplay