Digital Transformation in Sports

#InternetOfEverything

#InternetOfEverything

The Internet of Everything is

causing a digital disruption in the

world of sports

Find out how the game is

changing…

#InternetOfEverything

“We offer the unique ability to blend targeted

advertising and branding with game video and

other features to a stadium of passionate fans.”Source: Mac Freeman, SVP of Business Development, Denver Broncos

#InternetOfEverything

Focusing on business outcomes:

Broncos boost concourse

signage revenue by 50%

Read more

#InternetOfEverything

#InternetOfEverything

“We can easily justify Cisco StadiumVision

financially, but the value to our brand identity is

immeasurable.”Source: David Peart, SVP Sales and Service,

Pittsburgh Penguins

#InternetOfEverything

Internet of Everything in action at

CONSOL Energy Center:

• 200% increase in the number

of advertisers

• 300% increase in concourse

advertising and sponsorship

revenues

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#InternetOfEverything

#InternetOfEverything

“It was clear that these technologies are the

foremost solutions which will provide an optimal

wireless network and mobile video delivery

for our fans.”Source: Jon Ola Bergaplass, Chief Technical Strategist,

Connected League, Norsk Toppfotball

#InternetOfEverything

Norsk Toppfotball (NTF) is

committed to implementing these

disruptive technologies as a

solution to keep their fans at the

center of the action league-wide

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#InternetOfEverything

#InternetOfEverything

“Cisco is delivering technology that is new to

consumers, providing an unforgettable digital

fan experience.”Source: Chip Foley, VP Technology, Forest City Ratner

(Developer of Barclays Center)

#InternetOfEverything

Barclays continues to adapt to keep

their digital fans connected and

engaged

See more

#InternetOfEverything

#InternetOfEverything

“We are better serving our customers, realizing

unprecedented operational efficiencies that are

helping us to streamline venue management and

deliver more value to our partners.” Source: Todd Goldstein, President Global

Partnership, AEG

#InternetOfEverything

Staples Center and AEG realize

approximately:

• 10% increase in per cap

revenues

• 400% increase in promotional

item revenues

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#InternetOfEverything

#InternetOfEverything

“We pride ourselves on being at the forefront of

the latest technology, and are excited about how

this solution will allow us to create new and

meaningful opportunities for our partners.”Source: Piers Thompson, General Manager, Strategy & Projects,

Allianz Stadium

#InternetOfEverything

Allianz Stadium and Etihad Stadium in

Australia are embracing Internet of

Everything opportunities to drive new

revenue growth and operational

efficiencies

Read more

#InternetOfEverything

Are you ready?

Learn more about the

Internet of Everything in Sports

#InternetOfEverything

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#DigitalTransformation

Digital transformation requires

companies to think of the Internet

as the Internet of Everything.

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