Technology Insights: Connecting With Customers

© 2014 Freeman. All rights Reserved. Proprietary & Confidential.

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential..


July 2014

Technology Insights: Connecting With Your Customers


Presented by Loretta Hudelot, Freeman

Presented at IAVM, July 27, 2014


PART 1:THE WORLD HAS CHANGED



Mobile devices Changed Us… and the World

The typical mobile phone user checks their phone 150 times a day--Mary Meeker, KPCB

In 2014, there are more mobile-connected devices than people on earth--Cisco

The Mobile Device Reward Loop

Mobile devices empower us with info

We get what we want, so we use them more


Our Tech Behavior Changed the Marketplace

All About Me “Give me what I want, when I

want it”

Participatory Culture

Physical and Digital Environments

Collective Power to Influence


Millennials and Big Data Help Drive All-About-Me

Source: www.CEBGlobal.com

• Content creators and users• Participates in marketing

• Personalized experiences


All-About-Me Tech Examples


Wearables: For Your Health

Baby monitor in a onesie

Tracking vital signs

Heart rate monitor

Tracking fitness stats


Wearables: All Kinds of Health

Engadget

Managing stress

TrustedReviews

Sleep health

Springwise

For your dog

Preventing falls


The Internet of Things & Sensors: Sports Performance

What was your ball speed?

How high did you jump?How’s your shot?

SportsFeelGoodStories

How hard did you hit your head?


Internet of Things: The Creep Factor?

AVForums

Intelligent driving cars

Sensor and monitor anything

The intelligent home

AdAge

A store that anticipates your needs


PART 2:

WHAT ABOUT

EVENTS?


Event tech has a cycle of adoption

Time

Expectations

Letdown

• Gesture Control• Projection

Mapping• Augmented

Reality

Realism

• Interactive Apps • NFC/RFID• Gamification• Virtual Events

Growth

• Mobile Apps• Interactive

Presentations

Excitement

• Beacons/Bluetooth Low Energy

• Big Data• Wearables • Virtual Reality • 3D Printing• Super WiFi

*Partial List, Qualitative Assessment


Beacons: Shopping in context Excitement

Esimote

Hardware that uses Bluetooth Low Energy (BLE) to transmit

messages

ETB News

“Indoor GPS” at airports push directions, walk

times

A beacon scavenger hunt

CEA


Mobile Apps: Growth to Be Prepared for Growth

Expoweb,2013

Implications for venues

19% of event planners seeMOBILE APPS

as a top-priority investment for

2014Expoweb

2014 Mobile App Downloads

139 billion (projected)Up 37 billion from 2013

How big is the app market?

Next-gen mobile app expectations


PART 3:

HOW TO SUCCEED

AT EVENTS



Successful Events Create an All-About-Me Experience

Source: Forrester Research

Useful I get what I want

Enjoyable I’m emotionally engaged

EasyIt’s easy to get what I want

The Customer Experience Pyramid


ExpoWeb

Mobile Reg Provided an All-About-Me Experience

Kiosks at the airport

NFC “chipped” badge

Day 1 lines in the LVCC reg tent


Experiences That Are “Just What I Want”

See and use soon-to-be products


Matchmaking for Results

Protégés and mentors

connecting in their specialty

Entrepreneurs looking for advice, funding


3D Printing ‘That Looks Like Me!’


The Wrap Up


What’s Your Next Step?

The Situation Your Opportunity

All-About-MeEvent

Expectations

Does your venue offer customers All-About-Me solutions?

Many Event Tech Solutions

Is your venue able to meet the tech expectations of your customers?

Success=Useful, Easy, Enjoyable

How useful, easy, and enjoyable is your venue?


QUESTIONS?

@InsightsChick

Loretta Hudelot

[email protected](214) 445-1292

mailto:[email protected]