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TECHNOLOGY MAKES US A MARKETING TOOL, DEMOGRAPHIC, AND TARGETBy Carley Beal
AGENDA Introduction Internet Susceptibility Facebook Twitter Instagram Pinterest Pros & Cons Conclusion Sources
INTRODUCTION
With new and improving technology, it's crucial for marketers to stay connected with new and existing customers.
As a consumerist society, our continuous changing needs allow marketers to use emotion and personal attachments to get our attention.
INTERNET MAKES US SUSCEPTIBLE
Out of all internet users, 67% are using social networks
People living in cities spend the most time on Social Media, at 70% of the population.
Women, on average, spend 9% more time on social networking sites than men
FACEBOOK The average Facebook user is a young, 25 year-old
woman, living in a big city, with a college degree and a household income of more than $75k a year
72% of women are Facebook users
62% of men are Facebook users
Facebook has begun "suggesting posts" & links to ads
15% of women are Tweeters.
17% of men are Tweeters.
Twitter has begun "suggesting posts"
16% of women use Instagram
10% of men use Instagram
Instagram has begun posting ads in personal news feeds
Women are 5 times as likely to use Pinterest than men.
25% of women use Pinterest.
5% of men use Pinterest.
A click on a Pinterest post takes you straight to the website.
STEPS IN ANALYZING CONSUMERS 1) Know where your customers spend their time 2) Find content that will resonate deeply with
your audience 3) Focus on Facebook – it's where consumers
spend most of their online social time 4) It’s time to take videos seriously 5) Consider the role of mobile
PROS & CONS Immediate access
Already know our needs
Awareness/New interests
Discount from ads found online
Competitive advantages & importance- which company wants YOU
Make us believe we need a certain product
False advertising/Manipulation
Personal invasion/Annoyance
Reduced face-to-face communication
Forced on us
OVERALL CONCLUSION
Customer relationship management systems and such technology allow marketers to analyze potential customers, and move their advertisements into your personal lives.
As we progress in society, technologies progress with us, and in order for businesses to keep up with consumers, they need to do the same.
Again, as a consumerist society we love keeping up with the biggest and best things, and marketing through social media and consumer evaluation allows us to do so.
SOURCES
Marketing Tools and Technology - How Does A Marketer Decide? | B2B Marketing Insider. (2011, July 28). Retrieved April 12, 2015, from http://www.b2bmarketinginsider.com/strategy/marketing-technolog
Use of New Technologies in Marketing & Research - Boundless Open Textbook. (n.d.). Retrieved April 12, 2015, from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/technology-32/use-of-new-technologies-in-marketing-research-171-4044/
SOURCES CONT.
How Technology is Changing Marketing (n.d.). Retrieved April 12, 2015, from http://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media
Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest and Instagram - The Buffer Blog. (2013, May 2). Retrieved April 12, 2015, from https://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-and-instagram
5 Social Media Tips for Finding and Engaging Your Target Audience: New Research |. (2012, March 28). Retrieved April 12, 2015, from http://www.socialmediaexaminer.com/5-social-media-tips-for-finding-and-engaging-your-target-audience-new-research/
