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INTRODUCTION
• Technology now a days takes over for so many different
things and activities. Everything a person does is now
connected to the latest in developed technology.
• Cell phones, computers, social media and many other
types of technology have changed the way businesses
advertise and market their products. These technological
advancements have turned people into a marketing tool,
demographic and target for these companies.
AGENDA
• Mobile phones, PDA‟s, Smart Phones and Tablets.
• YouTube
SMART PHONES AND TABLETS
• In present time almost everybody has a smart phone, these phones have created the opportunity for more creative marketing. Smart phones are: Always on, always with us and always connected.
• These phones are used for a multitude of functions. Search engines, viewing pictures and videos, social media connection, shopping and directions.
• In seconds a person can find a local business that they are looking for, check if it has there item in stock and then find directions to their location. This function is a huge benefit to all businesses.
• With advertisements on smart phone internet, people are inclined to click the ad, view the businesses web site, buy a product or find the phone number to call and acquire information.
SMART PHONES PROS AND CONS
Pros
• Instant anywhere access to the
mobile internet.
• Instant access to videos and
online photos.
• Instant access to ALL social
media accounts.
• Email to your phone.
• Mobile online shopping.
• Up to date news
Cons
• People are constantly on
there smart phone.
• Constantly being targeted
with advertisements and
promotional campaigns.
• People become reliant on
their smart phone.
• Google is now tracking the most commonly searched
topics and words that are entered into its search engine.
• Once signed into the a Google or Gmail account all
searches are recorded into profiles. Google uses these
narrowed down searches to form demographics and
targeted audiences.
• Google uses this this information to customize which
advertisements are viewable to certain people at certain
times.
GOOGLE PROS AND CONS
Pros
• Access to an
unlimited amount
of information on a
multitude of
subjects.
• Narrowed down
searches (key
words)
• Image option
• Maps option
• News option
CONS
• Google records and
collects Personal
Information
• Creates individual
profiles containing most
popular
Searches and key words.
• With a Google account,
you are targeted with
Ads that relate to you
personal account
information.
• Facebook was started and quickly became one of the
most popular social media web sites of all time. Since
then it has turned into more a marketing tool than
anything else.
• Companies have began to create Business pages to
promote there name and product on Facebook.
• This allows them to target and interact with different
costumers.
• Many Businesses will have a “give away” containing of a
picture of the product that people have to “like” and
“share” in order to win. This creates huge public
awareness of products that are popular.
• In addition to advertising products on Facebook
businesses for example, the NY times, when purchasing
your subscription (typically online) they give you the
option to “share” your activity with the NY Times on your
Facebook page.
• This function creates awareness that people are
purchasing a certain product or service and are satisfied
doing so.
• Facebook allows marketers to refine their targeted
demographics into age, sex, relationship status and
geographic location.
FACEBOOK PROS AND CONS
Pros
• Connect and easily
contact individual
persons.
• Access to up to date
information on
products.
• Access to promotional
events conducted by
businesses and
organizations.
Cons
• Facebook records and
sells personal
information for marketing
purposes.
• Targets individuals with
specific advertisements
based on account
information.
• Takes ownership of ANY
photo posted to
Facebook.
YOUTUBE• You tube is used by companies to create videos that are
high quality yet very simple to view and only viewable on
the internet or a smart phone.
• The goal of many companies is to have their video “go
viral” which means it is viewed millions of times in many
different countries. A viral video can create huge
awareness of a company and or product.
• You tube has now incorporated advertisement before a
“popular” or “highly watched” videos.
• Some of these advertisements give you the option to skip
the add or watch it, but recently many ads are mandatory
before you get to watch your video.
YOU TUBE WILL MATCH ADVERTISEMENTS TO
THE VIDEO THAT IS BEING WATCHED.
YOUTUBE PROS AND CONS
Pros
• Access to millions of videos
under a multitude of topics
• Access to instructional videos.
• Access to millions of music
videos and commercials.
• All instantly and in HD
Cons
• The majority of videos
have a MANDATORY
advertisement that
you have to watch
first.
• Pop up ads during the
video you are
watching.
• Advertisements that
match the video you
have searched for.
• In a way twitter is similar to Facebook in the sense that a business can connect with thousands even millions of people with in seconds.
• Businesses can send out exclusive information to targeted groups with the click of a button.
• Every individual that is “following” a business will receive their up to date information immediately after it is published by the company.
• Twitter allows companies to pay to be promoted and advertised for people to “follow”
• Ad campaigns through twitter get distributed very quickly to very large targeted demographs.
• Twitter matches topics that are currently “trending” with ads that are of a similar topic.
TWITTER PROS AND CONS
Pros
• Access to up to date and
exclusive information.
• Immediate information on
celebrities and sports teams.
• News feeds
• Local news
• Quick and easy distribution of
information.
Cons
• Targeted with spam
advertisements
• Constantly updating news
feed.
• Advertisements around the
home page.
• Pinterest is a socially interactive web site that give‟s its
users the abillity to view products and objects in basicaly
every topic or industry.
• When users like certain products they can „Pin‟ those
products in order to view them later and/or receive
information on how to purchase them.
CONCLUSION
In conclusion, after reviewing pros and cons, Technological advancements
including, the internet, mobile internet, social networks, smart phones
and tablets create a unique and much more interesting way of
marketing and promoting their business.
With that being said, these technologies have also given these companies
the opportunity to turn the general population into a marketing tool, a
demographic and a target.
REFERENCES
• Gatto, K. (2013). Tech news daily: How Facebook sells your personal
information. Retrieved from: http://www.technewsdaily.com/16515-
facebook-personal-information.html
• Macke, J. (2012) Yahoo Finance: 3 Ways Facebook Plans to exploit its
users. Retrieved from: http://finance.yahoo.com/blogs/breakout/3-ways-
facebook-ipo-exploit-users-172215377.html
• Glass, J. (2012). Nerve. Web culture: Twitter is stealing and harvesting
personal information. Retrieved from:
http://www.nerve.com/news/web/twitter-is-stealing-and-harvesting-our-
personal-information-ohshit
REFERENCES
• Click-On-It Mobile. (Producers). (2011). Social Media: The power of
mobile advertising. [video] Retrieved from:
http://www.youtube.com/watch?v=hYHXIC37tr0&feature=related
• Ask Men (N.D.). Google tracking: How Google has been tracking your
browsing .Retrieved from:
http://ca.askmen.com/entertainment/guy_gear_300/349_google-
tracking.html
• Greg, R. (2006). Information today: Tracking your search history.
Retrieved from: http://www.infotoday.com/online/mar06/OnTheNet.shtml
• Anderson, N. (2010). ARS technica. Civilization and discontents: Why
Google keeps your data forever, tracks you with ads. Retrieved from:
http://arstechnica.com/tech-policy/2010/03/google-keeps-your-data-to-
learn-from-good-guys-fight-off-bad-guys/
