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The Future of Membership
10 June 2010
Transaction
D i f f e r e nt Mode l s
Relationship
Join a group Co-create a group
D i f f e r e nt Mode l s
Predictable Learning
D i f f e r e nt Mode l s
Relationship LearningCo-create
!WHAT CAN WE MAKE TOGETHER?"
ELEVATES THE RELATIONSHIP
BENEFITS BECOME “HAPPY SIDE-EFFECTS"
C r e at i n g a C o l l a b o r at i v e E c o s y s t e m
A C A S E S T U D Y
RELATIONSHIP BASED
NO MEMBERSHIP FEE - ONLY INVESTMENT NO MEMBERS - ONLY PARTICIPANTS AND BACKERS
CONNECTED VIA FACEBOOK AND TWITTER
CO-CREATED
YOUNG
IMAGINATIVE
LOCAL
A C A S E S T U D Y
RSA FELLOWSHIP COUNCIL WHAT ARE WE
DOING RIGHT NOW?
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6 Constantly monitoring and assessing - Self-reflective
40 Fellows - 20 elected - 20 Trustee nominated
Open - Outward looking towards Fellows - transparent
Distributed model - many leadership roles and encouragement for initiation
Full working partnership between RSA staff and Fellows
Creating collaborative working spaces in real life and online
RSA FELLOWSHIP COUNCIL
E M E R G E N T EFFECTS
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Creating safe space for difficult conversations
Helping develop systems for collaboration
Engaging well with Fellows online
Creating a positive and supportive !tone of voice"
Signs of increased permeability
RSA FELLOWSHIP COUNCIL
C H A L L E N G E S
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Managing uncertainty
Building trust and translating this within the whole Fellowship
Turning talk into action
Being patient - 40 strangers working together from far and wide....
A n i n t e r e s t i n g C A S E S T U D Y
I D E O M E E T S U N I T E D S T A T E S G R E E N
B U I L D I N G C O U N C I L
REDESIGN THEIR ORGANISATION IN A WAY THAT IS MORE CLOSELY ALIGNED WITH THEIR MISSION TO PROTECT AND CELEBRATE NATURE
THE BRIEF
80 LOCAL CHAPTERS NATIONWIDE
STRUGGLE WITH CHALLENGES LIKE MAKING GROUP DECISIONS AND KEEPING MEMBERS MOTIVATED AND INVOLVED
KEYSTONES WOULD BE MULTIFUNCTIONAL, TEMPORARY NETWORKS ASIDE FROM THE GEOGRAPHIC CHAPTER
MORE ABOUT PERSON TO PERSON THAN CHAPTER TO NATIONAL BODY “THE ORGANISTION WOULD BE SUCCESSFUL WHEN THE NATIONAL BODY WAS LEARNING AS MUCH FROM THE CHAPTER AS THE OTHER WAY ROUND”
SYMBIOTIC INTERDEPENDENCE BETWEEN THE FUNGI AND THE ITS ASSOCIATED TREES
LOTS OF IDEAS GENERATED - EACH CHAPTER COULD CHOOSE FROM A MENU OF INITIATIVES
TOP DOWN MANDATES CAUSED A LOT OF FRICTION
RECOMMENDED A SURVIVAL SIMILAR TO ‘R’ SPECIES - LOTS OF OFFSPRING WITH FEW SURVIVING.
"Things like the need for face to face contact, or feeling valued, or mutual respect between national and local parties were a challenge for us since we needed to really abstract the biological aspects," Morgan.
"People just don't behave functionally, they act emotionally, and it felt like a place that biomimicry could have a hard time connecting with the behavioral aspect," Fulton Suri.
Thank you
