The Anywhere Tipping Point

© Copyright 2008. Yankee Group Research, Inc. All rights reserved.

Panelists

The Anywhere Tipping Point

Emily GreenPresident and CEO

Carl HoweDirector, Enterprise Software Research

The Anywhere Tipping Point© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 2August 28, 2008

The Anywhere Tipping Point

The global business climate is increasingly challenging.

What role will connectivity play?

We are accelerating to a new world of ubiquitousconnectivity—this transforms consumers, enterprises

and the world we live in.

Yankee Group has christened this Anywhere


We’ve previously described Anywhere as this....


Anywhere isn't a journey; it is a

revolution.


A Revolution Like Electricity


The Anywhere revolution will be the largest technology change in our lifetimes.


Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?


The Sparks of Revolution

• A common network

• Broadband demand

• Wireless ubiquity


It Means New Kinds of Things


It Means New Kinds of Things

“What’s the impact of Anywhere? Connectivity makes devices smarter and more contemporary. The value of a device can evolve over time as new services are added to it.”

Jef Holove, CEO of Eye-Fi


New Kinds of Connections


New Kinds of Connections

“Five to ten years from now, I won’t look to a single vendor for business applications. Instead, I’ll pick up elements like a general ledger or a client list manager from the web and assemble them. Today, that’s a mash-up; tomorrow it’s the end of monolithic software applications.”

Mark Bregman, EVP and CTO of Symantec


New Kinds of Consumers


New Kinds of Consumers

“Firms are paying, rather than being paid, to build out portions of the nation’s wireless infrastructure. By the end of 2009, the entire country will be reachable.”

D.S. Mathur, former secretary, Ministry of Communications and Information Technology, India


And New Ecosystems


And New Ecosystems

“We’re getting to a seamless world, but we’re still writing the playbook. We are eliminating outdated SKUs, systems, and suppliers so we can do new things.”

Sol Trujillo, CEO, Telstra


Anywhere Will Surpass the Internet’s Impact

Internet:1995 to 2005

Place Work and home

Device PC

Connectivity Narrowband

People Affected 1 billion(2005)


Anywhere Will Surpass the Internet’s Impact

Internet:1995 to 2005

Anywhere:2005 to 2015

Place Work and home Anytime and anywhere

Device PC Any device

Connectivity Narrowband Broadband

People Affected 1 billion(2005)

2 billion(2012)


The Anywhere revolution will be the largest technology change in our lifetimes.


Our Agenda





Open or Closed Networks?


Flat-Rate or Per-Bit Pricing?


Privacy or Monetization?


Our Agenda





How Yankee Group Studies Anywhere


The Three Stages of Anywhere









16 Countries Reach the Anywhere Tipping Point by 2012


Recent and Upcoming Research

• Yankee Group Reports– The Anywhere Tipping Point, September 2008– The Anywhere Economy, September 2008– Anywhere Network Scorecard:

Benchmarking Mature Market Communications Service Provider, April 2008– Opening the Mobile Internet, September 2008– They Want Their Anywhere, September 2008– Mobilizing Money, May 2008

• Yankee Group Market Adoption Monitors and Forecasts– Link Data: Global Consumer, July 2008– Link Data: Global Enterprise, July 2008– Link Data: Global Network, July 2008


Emerging Research: Mobilizing Money to Emerging Economies


Transforming Research: Telco Capex Trails Other, More Aggressive Anywhere Players


Anywhere Research: Global Network Scorecard






The Anywhere Economy 2008

Note: Total does not equal 100% due to rounding.


Anywhere Economy Grows to $903 Billion by 2012


Welcome to Anywhere

• How will connectivity transform us?

• How will we transform connectivity?

• How should we mobilize and capitalize on this revolution?


Thank You

Emily GreenPresident and CEO

[email protected]

For schedules, please visit our web site:

www.yankeegroup.com

Carl HoweDirectorEnterprise Software Research

[email protected]

Come and visit us at one of our upcoming events or tune in to one of our free webinars.