The definitive guide to yelp for small businessby FitSmallBusiness.com

STEP 1: Analyze Your CurrentYelp Situation

Search for your business on Yelp and you will likely have one of the three outcomes here:

•No listing or listing with no reviews.•Listing with reviews and positive rating.•Listing with reviews and negative rating.

If you have a Yelp page for your business, you should also do a google search for your business name in order to check if your Yelp page shows up and how highly it is ranking.

STEP 2: Decide on a Plan of Attack

If your business is listed in Yelp and has a lot of solid 4 and 5 reviews, then you should boost the visibility of your profile on both Yelp and Google.

If your business is listed in Yelp and has a lot of solid 4 and 5 reviews, then you should boost the visibility of your profile on both Yelp and Google.

If your business is listed in Yelp and has a lot negative 1 and 2 star reviews, you should reduce the visibility of your Yelp page, until you get a good star rating.

If your business is listed in Yelp and has a lot negative 1 and 2 star reviews, you should reduce the visibility of your Yelp page, until you get a good star rating.

If your business is not listed, or is listed but doesn’t have any reviews, then the call on getting reviews and boosting your Yelp page’s visibility will depend on two things:

1. Whether or not you have happy customers. If you do not get complaints, then you will not get positive reviews on Yelp. Therfore, don’t boost your Yelp page visibility.

2. Whether or not customers look for you on Yelp. If you have happy customers then you will want to find out how often your potential clients use Yelp when searching for businesses like yours.

Here is a graphic of review percentages that Yelp has for different business categories

So if you are a restaurant owner a lot of potential costumers are using Yelp, So you need to pay a lot of attention to Yelp as well.

STEP 3: Claim and/or Set UpYour Yelp Profile

You can claim your Yelp profile

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You can set up youYelp profile

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To make your Yelp page rank as highly as possible, you want to make your profile as complete as possible. This means:

Setting Up Your Profile to Maximize the Visibility of Your Yelp Page

• Make sure your business address information is the same format as you have it on your website, Facebook and Google Plus Page.• Add at least 5 photos to your profile (location, staff, menu item etc.)

• Filling out your business hours.• List all relevant categories for your business.• Offer a discount on your page.

• Give a detailed description of the business and owner. Keeping i n m i n d t h e “ k e y w o r d s ” customers use when searching for your business.

While you are working on improving your business, it’s better to maintain a low profile on Yelp, by reducing the amount of information and keywords on your Yelp page.

Setting Up Your Profile to Minimize the Visibility of Your Yelp Page

STEP 4: Beat the Yelp Review Filter

Sometimes we need help from friends to start getting new reviews but Yelp has a pretty sophisticated algorithm that filters the reviews off the page.

Here are some things that trigers Yelp to filter a review:•S o m e o n e w h o h a s written 1 review.•Someone who has no profile info.

•Reviews strongly slanted b o t h p o s i t i v l y a n d negatively.•Short reviews and laking of details.•Reviews from a different location.

Here is a great list of how you can make your friend’s profiles look legit.

•C o m p l e t e a l l t h e information required and upload a photo.•Link Yelp to their Facebook account.•Add Friends.

•Leave a few positive and negative reviews for other b u s i n e s s e s b e f o r e reviewing your business.•Download the Yelp Mobile app and Use the “Check In” feature.

Also, from your own Yelp profile add them as friends, follow them, like their reviews and send them a message in Yelp.

STEP 5: Get Yelp Reviews Naturally

By far the best way to get good reviews is for them to come naturally. Here is a good list on how to do just that.

1.Post a Yelp badge linking to your Yelp page on your website.2.Show off your best reviews by placing them in places where customers are likely to see them.3.When someone gives you a compliment ask them to review your business on Yelp

4.Reach out to the people that give you positive reviews in other places and ask them to leave a review on Yelp.5.Add “find us on Yelp” to your email signature.6.Send an email to your email list letting your subscribers know you are on Yelp. Same for social media accounts.7.Create a Yelp Deal.

8.If you have a bar or a restaurant contact your local Yelp elite community manager and ask them about hosting an event.9.Offer customers Free WiFi and send them to your Yelp page by default when they login.

STEP 6: Deal With Your Negative Yelp Reviews

All businesses are bound to have an unhappy customer or two, so try to deal with the negative reviews quickly and kindly.

•Do not argue, it does nothing but fan the flames.•Respond to customers with legit complaints apologizing and state what you are doing so it does no happen again.

•Then message the person privately, apologizing and offering them something like a meal on the house.•If they seem happy ask them politely to alter o remove the review.

•D o n ’ t r e s p o n d t o negative reviews that have no basis.•Check if the review violates Yelp’s content guidelines so you can flag the review for removal.

And Finally...

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