THE AD NETWORK

Digital Sponsorship & Advertising

• What does digital sponsorship look like?

• How can I sell this to our sponsors?

• What is the benefit of digital vs. traditional?

XYZ Client Social Stats

• 6400+ tweets including #GartnerSym between 10/19-10/24, 2012 during Orlando event

• 225 photos uploaded to Instagram using #GartnerSym

• Between 11/27 – 12/24 there were 60+ tweetsIncluding “#GartnerSym”

Tweets between 10/20/12 and 10/26/12 (Orlando Symposium) that included #GartnerSym

via Topsy analytics17k

What does the process look like for selling and implementing digital sponsorship?

STEP ONEThe client sells the agreed-upon sponsorship opportunities using white label marketing materials that include everything from educational information about exposure to technical information about uploading and art specs.

Once advertising is sold, the sponsor is granted access to Summit, where they upload their advertising files.

STEP TWO

Next, both the client and etech can view the uploaded advertising content via Summit.

Both parties approve the assets and Etech takes over.

STEP THREE

etech then incorporates the approved advertising in the content scheduling/location map across digital signage and AV (if applicable) according to an agreed upon program.

STEP FOUR

• Ads run onsite.• Sponsors are happy.• Client sees additional revenue

that previously did not exist.

STEP FIVE

ANATOMY OF A DIGITAL ADVERTISEMENT

Potential Ad Block

Placements

Agenda Widget

Instagram PhotoFeed

Real-time scrolling

Twitter feed (with sponsorship!)

Full screen ads

Breakout room ads & content

Full Screen content

Sponsored Social

Full Screen PowerBoard

Flown Sign with content

Flown Sign with Full Screen Ad

UNDERSTANDING TARGETING

We can schedule ads based on:

• Time of day• Location at venue• “Events” i.e., lunch/breakouts about to begin• Periodic rotations

HOW IT WORKS

Ad Network Manager