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2008 2009 2010 2011 2012 2013 2014
Over 1 Million Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Startup Customers
http://aws.amazon.com/solutions/case-studies/
Meerkat
Enterprise Customers
http://aws.amazon.com/solutions/case-studies/
Cloud Has Become The New Normal
What Are The Patterns Of This New Normal?
Start-ups Build Businesses From Scratch In The Cloud
1
No legacy Lower cost structureNo dependencies
SMove quickly
Building All Applications In The Cloud
Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Collaboration Matchmaking
Speed Is Not Just For Start-ups: Companies of All Sizes Move Faster Than Ever Before
2
It’s Impossible To Stay Competitive Today Without The Cloud
In The Old Days…
Spend millions for expensive, inflexible, slow-moving infrastructure that is
#FrozenInTime
Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use
Enterprises Are Using The Cloud For New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content
Customers Want Access To The Sunday Roast with all the Trimmings
3
Key Components Of Agility
+ =
Quick to provision
Don’t have to reinvent the wheel
Vast infrastructure technology platform
Infrastructure Services
Security & Management
Enterprise Apps
Virtual Private Networks
Identity & Access
Encryption Keys Configuration Monitoring Dedicated
Regions Availability Zones Compute Storage
Objects, Blocks, FilesNetworking CDN
Sharing & Collaboration
Virtual Desktops
Directories
Email & Calendaring
Storage Gateway
Analytics Mobile Development
Data Warehousing
Hadoop
Streaming
Data Pipelines
Machine Learning
Source Code
Containers
Deployment
Build Tools
DevOps
Identity
Sync
Mobile Analytics
Push Notifications
Mobile Backend
Platform Services
Functions
Mobile & Web Front-end
Data Store
Identity
Real-time
Management Tools
Notifications
Queueing
Orchestration
Search
Hybrid Cloud Management
Identity Federation
Direct Connect
Backups
Deployment
Integrated Management
Databases SQL, NoSQL, Caching
App
Vast Infrastructure Technology Platform
Compute Storage Auditing, Security & Compliance
Relational Databases
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Expansive Services With Depth of Functionality
2008 2009 2010 2011 2012 2013 2014
516
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159
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AWS Rapid Pace Of Innovation 516 major new features and services launched in 2014
Invention Is Continuous4
us-west-2
ELB
ELB
Bidders
Ad Servers
us-east-1ELB
ELB
Bidders
Ad Servers
eu-west-1
ELB
ELB
Bidders
Ad Servers
ap-southeast-1
ELB
ELB
Bidders
Ad Servers
ap-northeast-1
ELB
ELB
Bidders
Ad Servers
Kinesis
S3
60B Events/Day
600k Files/Day
SQS
SQS
SQS
SQS
Machine Learning
Analytics
Dynamic Creatives
Profiles
DynamoDB us-west-2
DynamoDB us-east-1
DynamoDB eu-west-1
DynamoDB ap-southeast-1
DynamoDB ap-northeast-1
Learning more about the Cloud
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
