The importance of whyFor intranets and digital workplaces

by Samuel Driessen - Intranatverk Stockholm Nov. 13, 2014

Hi I’m Samuel@driessen

Not about:Why don’t weask Why more?

Why helps us think,find out what’s essential

AmbitiousRealisticValuableUseful

Why is not asked at allOr, it’s answered in isolation

Do you have a clear goal and strategy for your intranet?

Example:News, profiles, project spaces & microblogging

Example:To improve knowledge sharing

Intranet goals are:

Specific, measurable

Inspirational

Focused on then and now

Business goalsand employee’s work related

How to get to ‘Why’

Splendidi s o l a t i o n

It’ a team effort

Broad groupOne-on-oneWorkshopsBusiness focus

RealisticConsensusEnthusiasm

Ask why more often

Distinguish between why and how

Do it together

Make sure it’s:measurable – inspirational –

about then and now – business related

Any questions?Any why’s?

18

Tack Thanks

Samuel Driessen, Entopic

samuel@entopic.com

@driessen