Nathalie DougallMatt RomaineBernie Hsu

TAUS Annual Conference 2016The Sentinel, Portland, OR

The Internet is Eating the World, and the Crowd has the Seat of Honor at the Banquet.

Problem Statement – Focus on Information CrowdsourcingThe Uberization of everything

For many firms, global crowdsourcing is an unparalleled way to reduce fixed costs and dramatically enhance operating efficiency and scalability. Enterprise crowdsourcing and big data seem to be a good match, particularly as data-related work can often be broken down into tasks or projects. Managing resources and workflows at the task or unit level is at the heart of the localization industry’s expertise. Many suppliers are finding that they can easily offer adjacent services such as search relevance, sentiment analysis, data tagging, user generated content curation, transcription, and data enrichment, in a crowd model – typically in a private crowd.

This panel will discuss whether localization service providers and language technology innovators are offering relevant crowd solutions. Using technology as a lens, we will also discuss whether there is a role for increased crowdsourcing as the adoption of MT drives increased post-editing work. Lastly we will exchange ideas about where the crowdsourcing opportunity sits in the framework of the “gig” economy, and whether it will thrive and grow, or crumble under the push for legislation and labor reform.

Start-up Grind Europe, 6/16/16

Nathalie Dougall | 24 October 2016

Intro & Setup.

● Translations & Content Agency○Translations, Photo and Copy

● In-house language teams + freelance translations workforce (6+ years)○ scaling out photo (own set of challenges!)

● Crowdsourcing photo and destination UGC

Deadline: May 2017 - 1 year preparation- rolling out new agreements now

Impact on Freelancer:● minimum weekly time requirements halved● diversified income source ● regular confirmation● more freelancers in ‘pool’ therefore more competition for regular work

Impact

Business impact:

● increased operational management● existing freelancers to sign new agreement (also non-NL)

● recruitment, compliance, quality, productivity, payments● + active regular follow up on workforce ● language teams - quality checking/training

Impact

We empower talented individuals with access to new opportunities and reach across the language barrier. We've raised $25MM from international investors, and our “HQ” is on the Internet. When our users go global — they #gengoit.

Customers platform

37 languages

20,000+Qualified Translators

Order translation from $0.05/word Avg. 89 minutes

Platform-oriented

From 1 word to millions per week

sales@gengo.com | gengo.com

Translators

“Crowdsourcing” — why?

Customer• Fire-and-forget• Redundancy• Rapid scaling

Translator• Active — learning

from peers• Passive — learning

from tech• More control

Components of a good crowd platform

• bulk user-management• group demotion; target group messaging

• activity monitoring — at various layers• scalable infrastructure

• swarms — of work & workers

And readiness to iterate — quickly!

PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY

Alibaba Language ServiceAllow billions of users to have better language Services

DIGITAL MEDIA & ENTERTAINMENT CORE COMMERCE LOCAL SERVICES

MARKETING SERVICESDATA MANAGEMENT PLATFORM

CLOUD COMPUTING

LOGISTICS

PAYMENT &FINANCIAL SERVICEData Collection

Data Application

Human Translation

Machine Translation

PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY

ALS Crowdsourcing

QUALITY SPEED

COST

Buyers and suppliers have different considerations on quality, cost and speed

PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY

ALS Crowdsourcing in core commerce

ALS

Human TranslationOr

Machine Translation

Post Editing

Marketplace Alibaba/Aliexpress

Tmall Global

Release Products

Suppliers Buyers

Buyers

Buyers

One part of Crowd-sourcing

PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY

ALS Crowdsourcing in local services

ALS

Human TranslationOr

Machine Translation

Travellers

Services Providers

CommunicationOr

Shopping

Travellers Travellers

SPEED

Crowd-sourcing

PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY

ALS Crowdsourcing Overview

1 、 Higher requirements on speed;

2 、 Increase volume of post-editing work;

3 、 Higher demand for crowdsourcing with more freelancers’ participation