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BI 2013 Keynote
Adam Binnie
The Network of Truth
Before “a single version of truth”
DATA PEOPLE
Before “a single version of truth”
PEOPLE
DATA PEOPLE
DATA
A single version of truth
DATA
PEOPLE
A single version of truth
DATA
PEOPLE
New challenges for “the single version of truth”
DATA
PEOPLE
Data is getting BIG
User expectation has changed
Looking back at big data FBI records department
from 1943
112,500,000
fingerprint files
85,000 law
documents
Big data today GE engines in 2013
“
”
“These engines
generate 1Tb of data
per aircraft per day”
Jeff Immelt – CEO GE
Keynote for Minds + Machines
2012 talking about the new
LEAP engine
New information signals
:-) Brand Sentiment
Higher NPS
360O Customer View
Loyal Customers
Product Recommendation
More Sales
Propensity to Churn
Greater Retention
Real-time Demand/
Supply Forecast
More Efficient
Predictive Maintenance
Less Downtime
Fraud Detection
Lower Risk
Network Optimization
Lower Cost
Insider Threats
Greater Security
Risk Mitigation, Real-time
Retain Market Value
Asset Tracking
Increase Productivity
Personalized Care
Loyal Customers
What signals are you
missing?
“
”
In 2011 the amount of
data surpassed 1.8
Zettabytes
90% of the data in the
world today has been
created in the last two
years alone
IDC Digital Universe Study
Extracting Value from
Chaos
© 2013 SAP AG. All rights reserved. 10
Demo F1
A changing relationship with information How many models in
2013?
“
”
In 1908, the price of a
Model T was around
$825, and by 1912 it had
dropped to around $575.
Wikipedia
A changing relationship with information From mass production
to mass specialization
“
”
Every product and
service will be offered
to us in exactly the way
we need it, not how
manufacturers want to
deliver it.
A Demographic of One,
Michael S. Malone
A changing relationship with information
From mass production
to mass specialization
Personalized Insights
Advanced Planning and Forecasting
Sensing and Responding
Predictive Modeling
Real-time Reporting and Analysis
“
”
Every product and
service will be offered
to us in exactly the way
we need it, not how
manufacturers want to
deliver it.
A Demographic of One,
Michael S. Malone
© 2013 SAP AG. All rights reserved. 14
Demo NFL
We need a “Network of Truth”
DATA PEOPLE
Data is getting BIG
User expectation has changed
Network of Truth Analogy – Encyclopedias
Wikipedia
Local experts Encyclopedia
Britannica
Encarta
Network of Truth Connecting people to data
Real-time data platform
Optimized for people
Information culture
“
”
70% of respondents can
envisage a “killer
application” for big data that
would be “very useful” or
“spectacular” for their
business.
The majority chose not to
disclose what that
application would be
because it would provide a
competitive advantage.
AIIM survey of 345 Information
Professionals 2012
Real-time Data Platform
“
”
By 2016, in-memory
column-store DBMS
using storage-class
memory will replace
25% of traditional DW
and OLTP systems.
Connecting people to data
Gartner, Business Intelligence &
Information Summit, DBMS
Architecture for Data Warehousing
-- Future Choices,
Donald Feinberg, February 2013
DATA
Deep
Complex and
interactive questions
on granular data
High Speed
Fast response time
Interactivity
Simple
No data preparation
No pre-aggregates
No tuning
Real Time
Recent data
Preferably real-time
Broad
Big data
Many data types
5 dimensions of big data
SAP
HANA
Connecting people to data
“
”
By 2016, in-memory
column-store DBMS
using storage-class
memory will replace
25% of traditional DW
and OLTP systems.
Gartner, Business Intelligence &
Information Summit, DBMS
Architecture for Data Warehousing
-- Future Choices,
Donald Feinberg, February 2013
© 2013 SAP AG. All rights reserved. 20
Video
Optimized for People
The average person
today processes more
data in a single day than
a person in the 1500’s
did in a entire lifetime.
The Human Face of Big Data
”
“
Connecting people to data
Analyst
Decision Maker
Optimized for people
Designer
Plan
Explore
Enrich Explain
Monitor
Design
Govern DATA
PEOPLE
The average person
today processes more
data in a single day than
a person in the 1500’s
did in a entire lifetime.
The Human Face of Big Data
”
“
Connecting people to data
© 2013 SAP AG. All rights reserved. 23
Demo
There’s a data geek in all of us
www.sap.com/datageek
Join the data geeks
Information Culture
© timoelliott.com
Connecting people to data
“
”
When you two have
finished arguing your
opinions, I actually
have data!
Information Culture
Use information as a strategic
asset in decisions
Build and tell fact-based stories
Maximize performance with
effective use of information
Connecting people to data
“
”
The stone age was
marked by man's
clever use of crude
tools; the information
age, to date, has been
marked by man's
crude use of clever
tools.
Anon
Make informed and intelligent decisions
Create meaning from the
chaos of big data
Get information in
personal, trusted,
interactive view anytime,
anywhere
Understand risk at
every step of decision
making
Increased efficiency
with user independence
Trend analysis
Inventory optimization
Improved hiring
decisions
Experience the show like never before Coinstar and Redbox
Inventory optimization
Real-time offers
Servicing efficiency
City of Boston The intelligent city
Safety and security
Smarter city governance
Sustainable
Fashion retail like never before Burberry
Improved customer
experience and loyalty
#1 IT-driven fashion
retailer
Innovation with personal
mobile app
Network of Truth
DATA PEOPLE
Network of Truth
SAP
HANA PEOPLE
Network of Truth
SAP
HANA
SAP Visual
Intelligence
Introducing SAP HANA insights
SAP HANA Insights
Traditional Stack
Relational DB
ETL
BI tools
Predictive
DBA and
IT Costs
Analytic DB
DBA and IT Costs
BI Suite HANA Enterprise
Predictive SAP HANA Insights
Connecting people to data
“
”
We’ve seen dramatic
cost reduction with
SAP customers, up to
60% compared to the
traditional approach
Sanjay Poonen
#SAPVisi
$
Announcing
Join the Discussion to Re-Imagine BI
#SAPVisi
www.sapvisualintelligence.com
