What comes to our mind when we

hear the word SOCIAL MEDIA?..

Website / Social networks ?

Is it News, Facebook, Twitter , Instagram ?

What about the Online Shopping..

Did you know : Why Consumer prefer Shopping Online..

Time Saving

Easy to Compare

More Variety

Less Prices

Less Taxes

No Crowd

Spend less on gas

Other

73%

55%

67%

59% 58%

30%

40%

3%

Benefits of Online Shopping

Better Prices - business owners usually reduce their profit margin to get more customers.

Convenience - need to get dressed, drive to your favorite store and don’t need to wait for the store to open.

Variety - shopping online allows you to find many products that you wouldn’t be able to find in a physical store.

Fewer Traps - you won’t feel the pressure to buy other things.

Discreet Shopping - gives you privacy because you won’t have people looking at you while you shop.

Which One You Prefer?

Online Shopping - customer can they can easily compare the cost of product to find the best deal.

Store Shopping - customer can physically check what they are buying.

#1 Online Shopping Site in the Philippines

Launched in November 2011 Zalora - one stop online destination for everything fashion bringing an insight on global trends and featuring favorite international designers.

- committed in giving the best possible online shopping experience.

Arianne Kader @Ari_KaeMarketing Manager

Paulo CamposCo-Founderand Managing Director

Employees:

Social Media Activity

From this image above we can see 69% of their customers whose active on social media are women.

Social Media Activity

Total mentions 7,718 and 56% are Positive Info Filtered in 6 months

Twitter Account’s

@ZaloraHK @ZaloraMalaysia @ZaloraSingapore @ZaloraVietnam @ZaloraID @ZALORAPH @ZaloraThailand

Official website : http://www.zalora.com.ph/

Top 10 Zalora Influencers

@ZaloraPH @ZaloraMalaysia @SophistiXindo @imeaNlleqiaH_ @timmy_manero @Nikoothelabel @Zaloraezine @farisroselly @tongkat_Oli @devie_Karisma

Facebook :https://www.facebook.com/ZaloraPH?ref=br_tf

LinkedIn Account’s

http://www.linkedin.com/company/zalora-singapore?trk=insights_viewers_viewed_name

http://www.linkedin.com/company/zalora-philippines?trk=insights_viewers_viewed_name

http://www.linkedin.com/company/zalora-malaysia?trk=insights_viewers_viewed_name

http://www.linkedin.com/company/zalora-indonesia?trk=insights_viewers_viewed_name

http://www.linkedin.com/groups/ZALORA-HONG-KONG-4803424?gid=4803424&mostPopular=&trk=tyah

http://www.linkedin.com/company/2537191?trk=tyah

Twitter Activity

49.5% Twitter Mention from Indonesia

Online Shopping – one good example of Social Media Marketing which also can also causing Social Traffic.

Customer Service Conversation

CommunitySocial Sales Reputation Management

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Mica Jean M. Micabalo@mamamamiahmica@kinshipdigital.com

Edited by:

Researched by:

Rosalina B. Buendia@purplelandia310rose@kinshipdigital.com

Acknowledgement