The One Question to Ask Before Installing Workplace Digital Signage

When was the last time your VPs, directors, and managers sat at one table and asked

this simple question:

How are we currently communicating with employees?

Sadly, communications audits like this rarely happen. Why? In most cases there is no real catalyst for this type of

proactive review. Or is there?

When an organization approaches The Marlin

Company about workplace Digital Signage, they’re

presented with a complimentary Communications Assessment.

Some are pleasantly surprised by this added value. Others are shocked, at least initially, that there could even be a need for

such a review.

Regardless of their objectives for Digital Signage, the audit challenges

everyone to look at the whole picture. It’s a means of introducing discipline to the discovery process.

From there, the principal Digital Signage researcher often calls

together a meeting of department heads. The

conversation starts with two main questions:

Questions 1. What kind of content can

your department contribute?

2. Who isn’t getting that type

of information now?

The answers, or lack thereof, deliver a major

communications ‘aha moment.’

It may actually be the first time some managers are asked to examine silos and general deficiencies in the communication strategy. It’s a discovery that wouldn’t have happened without their workplace Digital Signage initiative.

And even if the Digital Signage program is never implemented, the organization is

better off for having taken the Communications Assessment.

So how are you communicating with employees? And even if you’re reaching

them all, do they really ‘get’ the message?

A Communications

Assessment can help answer

those questions. And Digital

Signage may be the much-

needed spark that ignites the

discussion to begin with.

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