Call To Action: Include a URL in your post copy. Drive people to a blog post, landing page or YouTube video.
LinkedIn Insights: Use LinkedIn Insights to get to know your audience and increase relevance of your posts.
Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training
Enter a Status Update: Post about breaking news, industry trends, and sneak peeks. Ask questions to increase engagement. Tip: By limiting the text length to 50 characters, your engagement could increate by 28%
Like Comment Share
Impressions Clicks Shares Engagement
Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation. Tip: LinkedIn does not allow you to respond as the brand, so post as yourself on behalf of your brand to answer questions and be a resource.
Measuring Success: Strive for more than 1.0% engagement on each post. Engagement is de!ned as the percentage of times remembers clicked, likes, commented or shared the update.
LINK TITLE DESCRIPTION
Target Your Post: Narrow down your audience by industry, role, region/city or company size. Exclude or include your employees.
Blueprint for the Perfect LinkedIn Status Update
Link Description: Dont forget to edit the default text that is pulled over when you add a link. Keep it simple and reduce the redundant information.