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The Pleasure Revolution
Jesse Schell
Get Tomorrow 2015
Real Life
Games
+10!
+20!
+20!
+10!
+10!
+5!
+45!
+500!
+200!
+50!
+100!+50!
+30!
+10! +10!+10!+10!+10!
+500!
+100!
+100!
+
+2700!
+2000!+5000! +9000!
+5!
+1000!
+30!+100!
+30!
+10! +5!
+25!+75!
+300!+30!
+30!+200!
+50!
Choco-fication!
+
+
+
+
Self-Determination Theory
Competence
I want to be good
at what I do!
Autonomy
I want
freedom!
Relatedness
I want to connect
to others!
“Hafta” “Wanna”
Slavery Freedom
Duty Fun
Work Play
Efficiency Pleasure
Games are special
because…
They are interactive
and designed ENTIRELY
for pleasure
Games provide:Clear Feedback
A Sense of Progress
The Possibility of Success
Mental and Physical Exercise
A Chance to Satisfy Your Curiosity
A Chance to Solve a Problem
A Feeling of Freedom
Pleasure is
POWERFUL
Pleasure is
COMPLEX
Pleasure is CONTEXTUAL
Pleasure is CONTEXTUAL
?
=
∈
$12 $20
A plan is a real thing.
Data courtesy EEDAR
Fantasy
Discovery Laughter Story
Challenge
Thrill
TriumphExpression
PRESENCE
Five Keys to
Motivational
Design
Key 1: Make it
Appealing
Key 2: Make it
Engaging
Key 3: Make it
Effortless
Key 4: Make it
Uncheatable
Key 5: Make it
Not Embarrassing
Pleasure is…Complex and counterintuitive
Embarrassing to discuss
Not fully understood by anyone
The motivation for EVERYTHING we do
The key to design in the 21st century
You CAN make your
experiences better
Ask yourself these simple questions:
• Given what I know about my guests…
• Why will they like this experience?
• How can I get them to like it more?
