November 20th 2013

The Power of Video Marketing

Presenters

Jonathan StefanskyCEOViewbix

@jstefansky

Brian CostelloUS Business Development1&1 Internet

Agenda

What is Video Marketing?

Best practices to drive more leads, sales & fans

Social media

Don’t forget about mobile

Leveraging analytics and A/B Testing

How to use Viewbix’s Video Marketing Platform on your 1&1 Web

Sites

Q&A

What is Video Marketing?

InternetMarketingDictionary.com

“To include video into one’s marketing

efforts to promote an offer. This can be done

via a full motion video or a screen-capture video.”

Why Should You Care?

Video Outranks All Other Web Activities

Watch Video & Video Sharing

Social Ntworks

Online banking

Upload Photos

IM

Games

Music purchase

Blogging

Twitter

0% 10% 20% 30% 40% 50% 60% 70%

Percentage of time spent

Source: Online marketing institute

Best Practices

Video Length?

KISS unless you’re super compelling

Stop Wasting Views

What do you want your viewers to do?

Give options

Visual vs Audio Learners

Test, Test, Test

How can you drive engagements?

What is an Engagement?

Call to Action

Logo - CTA

Share onFacebook

Share onTwitter

Embed onweb site

Apps

Video in Facebook

Mobile + Video

Online video now accounts for 50 percent of all mobile

traffic. (Bytemobile Mobile Analytics Report)

Mobile and tablet shoppers are three times as likely to view

a video as laptop or desktop users. (Invodo)

We see greater than 40% engagement rates on Mobile

Devices (viewbix q4 2012 video engagement report)

Analytics & A/B Testing

Driving Leads & Sales from Online Video

23.1%Average

Engagement

vs.

Industry standard:

1.2% engagement rateOpt-in Video Ads:

3.5% engagement rate

*Jun Group 2012 Video Report

Live Demo of 1&1 and Viewbix Integration

Thank you for your attention!

Facebook.com/1and1 Twitter.com/1and1Youtube.com/1and1 Success.1and1.com

Questions?

® 1&1 Internet AG 2010 14