The Seven Elements of a Total Internet Presence

1. The Seven Elements of a Total Internet Presence Columbus AMA Bryan Huber, Chief Interactive Ofcer Dave Culbertson, Chief Lightbulb

2. About Bryan Bryan Huber Chief Interactive Ofcer Quick facts: Involved in the internet before Al Gore invented it Built rst corporate website in 1996 On LinkedIn since 2003 Joined Paul Werth Associates in 2010 2010 Paul Werth Associates | Columbus AMA

3. About Dave Dave Culbertson Chief Lightbulb Quick facts: Started at CompuServe in 1990 AOL and Mapquest Co-founded Columbus Web Analytics Wednesday Is a Disney fanatic 2010 Paul Werth Associates | Columbus AMA

4. Interactive Session Were like Elvis & Costello 2010 Paul Werth Associates | Columbus AMA

5. Interactive Session Please ask questions as we go through the presentation. 2010 Paul Werth Associates | Columbus AMA

6. What is a Total Internet Presence?

7. Total Internet Presence A combination of internet-focused Strategy, Design Analytics, Optimization Communications, Technology 2010 Paul Werth Associates | Columbus AMA

8. Total Internet Presence that makes a brand more exciting, visible, transparent, accessible and competitive. 2010 Paul Werth Associates | Columbus AMA

9. 2010 Paul Werth Associates | Columbus AMA

10. What are the Seven Elements Total Internet Presence?

11. Total Internet Presence THE SEVEN ELEMENTS Measurability Shareability Usability Sociability Visibility Ubiquity Findability 2010 Paul Werth Associates | Columbus AMA

12. #1 MEASURABILITY

13. The Seven Elements 2010 Paul Werth Associates | Columbus AMA

14. The Seven Elements MEASURABILITY Cant manage what you dont measure Are we achieving success? Examples: Website Search engine rankings Customer sentiment 2010 Paul Werth Associates | Columbus AMA

15. #2 USABILITY

17. The Seven Elements USABILITY Can your target audience use it without difculty? Consistency Clear path to conversion points, efcient forms Credibility Always Be in Beta 2010 Paul Werth Associates | Columbus AMA

18. #3 VISIBILITY

20. The Seven Elements VISIBILTY Print, Radio, TV Web Banner Ads Buzz Press coverage Word of mouth 2010 Paul Werth Associates | Columbus AMA

21. #4 FINDABILTY

23. The Seven Elements FINDABILITY Search Organic & Paid Google Maps YouTube Yelp Mobile search 2010 Paul Werth Associates | Columbus AMA

24. #5 SHAREABILITY

26. The Seven Elements SHAREABILITY RSS Forward-to-a-friend ShareThis / AddThis Digg Tweet This Like on Facebook 2010 Paul Werth Associates | Columbus AMA

27. #6 SOCIABILITY

29. The Seven Elements SOCIABILITY Twitter Facebook pages Check-in on Foursquare Customer reviews Topic-specic communities 2010 Paul Werth Associates | Columbus AMA

30. #7 UBIQUITY

31. The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social 2010 Paul Werth Associates | Columbus AMA

32. The Seven Elements HOW DO YOU COMPARE? Google Twitter Facebook Your site Measurability ? Usability ? Visibility ? Findability ? Shareability ? Sociability ? Ubiquity ? 2010 Paul Werth Associates | Columbus AMA

33. Questions? 2010 Paul Werth Associates | Columbus AMA

34. Connect With Us in/bryanhuber @bryanhuber in/daveculbertson @daveculbertson paulwerth.com 2010 Paul Werth Associates | Columbus AMA

35. Thank You