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The State of Game Development covers current trends impacting the game development environment and highlights the growth of indie development.
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The State of Game Development
Wanda Meloni M2 Research
Casual Connect San Francisco, July 24, 2014
@WandaMeloni @M2Research
M2 Partners - What We Do Communicate
• Trends
• State of the Industry
• Case studies
• Best practices review
Consult
• Market Positioning
• Market Strategy
• Project Management
• Tactical Market
• Leadership Management
• Distribution
2
State of Game Development
Connect
Network
Events
3
STATE OF GAME DEVELOPMENT 2014
4
Growth of Indies Content Development Diversity
1
2
3
4
State of Game Development
Changing Landscape
5
GROWTH OF INDIES
Film • 1919- United Artists
• 1981 – Sundance Film Festival
• 2010 – 42% of US box office revenue comes from Indie titles
• Crowdfunding
6
State of Game Development
Music • 1950s – Start of indie music
• 1970s – National Association of Independent Record Distributors
• 2013 – 510% increase in indie musicians making their living
• Apple – over 16 billion songs sold through iTunes
Games • 1995 – first Amiga games
• 2004 – Unity founded
• 2005 - IndieCade
• 2008 – Microsoft launches Xbox Live Indie Games
• 2009 – Minecraft launches
• 2014 – Minecraft sold 54 million units and reaches 100 million registered users
• Crowdfunding
Source: M2 Research
7
State of Game Development
Individual: Part-time/Hobbyist
Individual: Freelancer
Individual: Full Time Indie
Studio: Small Independent with 2 - 24people
Studio: Midsize Independent with 25 -100 people
Studio: Large Independent with over100 people
Studio: Owned by Publisher
Publisher: Activision, EA
Other: Services, Academics, Support,Media
Company Description 62%
20%
18%
Source: M2 Research
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Publisher Indie
State of Game Development
Source: M2 Research
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Reasons for Independence
Source: IGDA Satisfaction Survey 2014
58% 56% 56%
44%
33% 32% 31%
15%
6%
19%
State of Game Development
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CONTENT
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Source: Inmobi, Mobile Gaming Cross-Market Analysis
State of Game Development
Consumer Preference by Genre
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Developer Focus - Game Genre
State of Game Development
51%
42%
31% 29%
26% 25%
23% 22% 20%
16% 13% 12% 12%
9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%
Source: M2 Research
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Developer Focus and Game Genre
State of Game Development
51%
42%
31% 29%
26% 25%
23% 22% 20%
16% 13% 12% 12%
9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%
Source: M2 Research
14
Consumer Preference by Genre
Source: Inmobi, Mobile Gaming Cross-Market Analysis
State of Game Development
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Developer Focus and Game Genre
State of Game Development
51%
42%
31% 29%
26% 25%
23% 22% 20%
16% 13% 12% 12%
9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%
Source: M2 Research
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DEVELOPMENT
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PLATFORMS
State of Game Development
Source: M2 Research
64% 66%
64% 64%
31%
23%
37%
60%
23%
38%
14%
8%
4%
8%
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DISTRIBUTION
9%
20%
11%
17%
10%
2%
7%
5% 5%
9%
7%
10%
14%
9%
16%
19%
2%
4%
8% 8%
5% 5%
Currently In 12 Months
State of Game Development
Source: M2 Research
Development has Changed 1900-2000’s
• Tools very expensive or custom built
• Specialized high-end systems
• Cost Millions of dollars to build
Nicole Stenger, 1992
Today
• Unity and Unreal have democratized tools
• 8% of developers doing VR games
• Cloud-gaming
Paul Bettner: Playful Corp. – Lucky’s Tale
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State of Game Development
Source: M2 Research
20
DIVERSITY
21
State of Game Development
Source: IGDA Satisfaction Survey 2014
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Sources: Celluloid Ceiling, Game Developer Magazine
0%
5%
10%
15%
20%
25%
Women in the Film Industry
0%
5%
10%
15%
20%
25%
Women in the Games Industry
State of Game Development
23
State of Game Development
Source: IGDA Satisfaction Survey 2014
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State of Game Development
Source: IGDA Satisfaction Survey 2014
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FUTURE OUTLOOK
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State of Game Development
Growth of Indies • More independent studios means more crowded eco-system
Content • Focus on expansion of genres, game play, storytelling
Development • Platforms, distribution, development are shifting
Diversity • More diversity needed to sustain industry
1
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3
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References
State of Game Development 2014, M2 Research
Developer Satisfaction Report, IGDA – Kate Edwards, Johanna Weststar, Wanda Meloni, Celia Pearce, Marie-Josée Legault
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State of Game Development