CONFIDENTIAL – DO NOT DISTRIBUTE 1

Larry Kim (@larrykim)

Founder/CTO, WordStream

Today’s Agenda

The Top 10 AdWords Features of 2013

Q&A: What Did We Miss? What are Your

Favorite Features!

@larrykim

Speaker Introduction

Larry Kim

Founder, CTO, WordStream, Inc.

Been doing PPC & SEO for 10 Years!

Provider of 20 Minute PPC Work Week and AdWords Grader

#1 PPC Expert According to PPC Hero!

@larrykim

Take Part in Live Blogging on Twitter / Google+

Include the hashtag #top10adwords in your Twitter tweets, Google+ status updates, etc.

@larrykim

Enter for a chance to win $25,000 In Google

AdWords Spend + Free Marketing Tools

Visit www.wordstream.com/gradeandgetpaid for contest

rules and how to enter.

CONFIDENTIAL – DO NOT DISTRIBUTE 5

What did you learn?

“The huge amount of

money I am losing by

not making proper and

effective use of negative

keywords” “There is always plenty

of work that I can

constantly do to keep

my PPC productive”

“Nothing. I knew it was not great.”

“I had no idea that

improving quality score

by just one could have

such a positive effect” “I was shocked how

poor my click through

rate is!”

“I just started managing this

campaign. I’m shocked by the

score only because Google

told me it was well structured.”

@larrykim

What I will do differently in PPC

“Improve my long tail

keyword optimization

and quality score - my

focus this month”

“Change everything as the grade is zero”

“Raise quality scores,

grow multiple word

keywords, and get more

relevant landing pages”

“Frequent my account much more and

continuously work on keywords and

optimization”

“I have a clear definition of what I

need to focus on in the next few

weeks. Adding Negative keywords

among the top”

“Go back and fix my

mobile extensions”

@larrykim

Let’s learn a little about you….

@larrykim

Live-Poll Question

How Long Have You Been Using AdWords?

a) Less Than 1 Year

b) 1-2 Years

c) 3-5 Years

d) Over 5 Years

@larrykim

Live-Poll Question

Besides PPC, what other types of marketing channels do

you utilize? (select all that apply)

a) SEO

b) Email

c) Affiliate Marketing

d) Social Media

e) Mobile

@larrykim

The Top 10 AdWords Features of 2013!

Thank You #ppcchat, @robert_brady, @Matt_Umbro, @Mel66, @SemBarista, @Szetela, @BryantGarvin, @hellemans, @ToniVoutilainen, @suzyvirtual, @johnrampton, @Albright_C, @SamOwenPPC, etc.

@larrykim

10) Change In AdRank Formula

• New AdRank Formula: (Max Bid * Quality Score) +

Usage of Ad Extensions = AdRank

@larrykim

How Other People’s AdRank Impacts Your CPC

@larrykim

9) Flexible Bid Strategies

@larrykim

Using Flexible Bid Strategies

@larrykim

8) Remarketing Lists for Search Ads (RLSA)

@larrykim

7) Paid vs. Organic Report

@larrykim

6) Ready Image Ads & Ready Ad Gallery

@larrykim

Image Ready Ads!

@larrykim

5) In Market Targeting

@larrykim

4) Dynamic Remarketing

@larrykim

CONFIDENTIAL – DO NOT DISTRIBUTE 22

Surprise!! Presentation in a Presentation:

The Best 3 Features in Enhanced

Campaigns

Larry Kim (@larrykim)

Founder & CTO, WordStream, Inc.

November 19, 2013

3) Location Based Bid Management

@larrykim

2) Time Based Bid Management

@larrykim

1) Enhanced Sitelinks!

@larrykim

Honorable Mentions

• Ongoing Google

Shopping/PLA Updates

• Date Range Comparison

Features (% change, etc.)

• Big Improvements to

AdWords Scripts

@larrykim

What Does it All Mean?

• Rate of AdWords changes accelerating

• Features designed to

– Improve Targeting (search & display)

– Create better ads

– Get better insight into ad performance

• AdWords Becoming More Competitive

• More difficult to do if you’re not a full PPC manager

Grade Your Quality Score with The AdWords Grader!

• A free, instant PPC audit in under a minute!

• Grades your AdWords account performance based on the 8 PPC metrics that really matter

• Compares how you’re doing against other accounts of similar size (monthly spend)

www.wordstream.com/google-adwords

@larrykim

• We find all the low hanging

fruit in your account

• You just review / approve the

findings.

• Quick. Easy. Powerful.

• 20 Minutes a Week can

improve your ROI on

AdWords by 20% or more!™

WordStream’s

20 Minute PPC Work Week

www.wordstream.com/ppc-free-trial

@larrykim

Special Offers! Would you like…

a) A FREE AdWords account audit with a WordStream

Professional

b) A FREE live demo of WordStream PPC Advisor

c) Learn about WS's Expert PPC Manage Services

(5K+ Spend/Mo.)

d) Nothing at the moment

@larrykim

Your Questions

@larrykim

Thank you for attending WordStream’s webinar!

Benchmark your account today!

http://www.wordstream.com/google-adwords

Don’t forget to sign up for our Free Trial:

http://www.wordstream.com/ppc-free-trial

Or contact us directly: Larry Kim

lkim@wordstream.com

http://twitter.com/larrykim