The Value of WordPress in Growing Your Business

The Value of WordPress in Growing Your BusinessJanuary 26, 2016

investor presentationSUREFIRE SOCIAL

Surefire Social® began as an idea. Around 2007, the Internet changed in several significant ways (think Web 2.0) and for the first time, local businesses could compete with large companies for visibility. Content and proximity signals became the two important “currencies” for visibility. Everything you do in digital today needs to be “social”, and hence the name, Surefire Social.

www.surefiresocial.comProprietary + Confidential 2016

investor presentation

➔ Founded in 2009➔ 150 Expert Digital Marketers on staff➔ Over 2000 locations managed➔ Experienced leadership➔ Provide guidance along with products➔ High customer satisfaction➔ Services and technology for successful local business

Among Top 35% of fastest growing companies

WHO WE ARE

Proprietary + Confidential 2016

Sean KidderChief Technology Officer

Responsible for the technology vision and delivery at Surefire Social.

Voice of Surefire Social podcast.

WP WebinarA LONG WAY FROM 1990s

Source: http://www.links.net/ Proprietary + Confidential 2016

"Les Horribles Cernettes in 1992" by Source. Licensed under Fair use via Wikipedia - https://en.wikipedia.org/wiki/File:Les_Horribles_Cernettes_in_1992.jpg#/media/File:Les_Horribles_Cernettes_in_1992.jpg

1992 First Color Image on the internet 1994 the first blog post

WP WebinarTODAY: A LOT OF CHOICES

➔ Where do I start?

➔ What do I choose?

➔ Does it really matter?

Source: https://flic.kr/p/wwJchh Proprietary + Confidential 2016

WP WebinarNARROW YOUR OPTIONS

➔ WordPress➔ Drupal➔ Website builders

Tip: Important to consider how ongoing maintenance and upgrades are done.


WP WebinarHOW DO YOU CHOOSE

Ask yourself, will it allow me to...

➔ Focus on visitor experience➔ Track conversion of visitors➔ Focus on Visuals➔ Be shareable so visitors can help spread the word➔ Track for you to judge your ROI➔ Engage with visitors, to carry on a conversation


WP WebinarSEARCH ENGINE OPTIMIZATION

It’s important to consider Search Engine Optimization (SEO) while building a website.

➔ Website is built to support SEO➔ Makes it easy for search engines to crawl your website➔ Integrates with other marketing efforts➔ Easy to use categories and Tags➔ Plugins to perform optimization


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CRITICAL FACTORS FOR LOCAL BIZ WEBSITES

RECENCY➔ How often your website is updated

PROXIMITY➔ Is your website found in search results for all the

areas you serve?➔ Are there geolocation signals, structured data, and

microformats as a part of your website code?


WP WebinarTHE WINNER


WP WebinarWHAT IS WORDPRESS?

WordPress is an open source software that runs more than 25% of the websites on the internet from small businesses to large enterprises.

Source: https://wordpress.org/showcase/ Proprietary + Confidential 2016

WP WebinarWHY WORDPRESS?

At a glance…

➔ Easy to setup, update and manage➔ Evolved from blog to full-featured web content

management system➔ Thousands of professionally designed themes➔ Plugins add complex business features without the

need to code➔ Search engine friendly➔ Ready for the mobile web➔ WordPress is mature (10 years old) and popular➔ WordPress is open source - use software and host

where you prefer

Source: WP Apprentice Proprietary + Confidential 2016

WP WebinarEASY TO PUBLISH CONTENT


WP WebinarCUSTOMIZABLE TEMPLATES


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MOBLIE FRIENDLY - CONVERSION FRIENDLY

➔ Changes as you hold the phone in portrait or landscape mode


WP WebinarSEO FRIENDLY

Google shows a “Mobile-friendly” tag in search results.


WP WebinarWP PLUGINS INCREASE FUNCTIONALITY

Source: https://wordpress.org/plugins/ Proprietary + Confidential 2016

Plugins extend and expand the functionality of WordPress

➔ 42,517 plugins with 1,157,564,770 total downloads are at your fingertips

WP WebinarDO YOU LOVE YOUR WEBSITE?


WP Webinar3 QUESTIONS TO ANSWER

1. Are you seeing a dramatic uptick in leads generated through the internet?

2. Are you able to control the reviews and your reputation/brand?

3. Are you able to accurately track the online activities about your business?

If yes...then great! Keep doing what you’re doing, but take time for a quarterly checkup If no...then you might want to evaluate your web presence


WP Webinar5 STEPS TO EVALUATE YOUR BRAND

1. Are people filling up lead forms or calling the phone number on your website?

2. Does the term “Mobile-friendly” appear in a google search for your business on your phone?

3. Are at least 8 of the top 10 first page results for your business name claimed and maintained by you?

4. Are the “content keywords” and “search queries” portion of your Google Search Console reflecting the right words?

5. Is Google Analytics showing an increase in traffic and is this reflected in increased business?

6. You can call us …...


Have marketing or website questions?

We have experts with answers.

Call 703-788-6730

or

[email protected]

If you would like a copy of this presentation or the webinar recording please email us!

mailto:[email protected]

mailto:[email protected]

WP Webinar

THANK YOU!


/SurefireSocial @surefiresocial Surefiresocial.com

QUESTIONS?